What if you could see exactly how your commerce media campaigns stack up against the competition? WPP Media is the first agency partner to integrate with Amazon Ads' new performance benchmarks that make it possible. By embedding these benchmarks directly into Open Media Studio (OMS), our clients can: ✅ Benchmark campaigns against category peers ✅ Identify focus areas to optimize faster than ever ✅ Act on insights in the moment, not after the fact Benchmarks aren’t just numbers - they’re context that drives smarter decisions, better outcomes, and faster growth. Read our POV on why this matters for the future of retail media 👉 https://ow.ly/UleI50XuNUk (WPP Amazon Sandy Welsch)
WPP Media integrates Amazon Ads benchmarks for better retail media performance
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Congratulations, Sandy Welsch, Samantha Bukowski, Jim Cridlin, Alicia McCarthy, and Randi Melton Pinkowitz!! 👏 👏