From the course: Salesforce Business Analyst Cert Prep

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Content strategy

Content strategy - Salesforce Tutorial

From the course: Salesforce Business Analyst Cert Prep

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Content strategy

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- [Instructor] I feel like this next lecture really goes smoothly from the sales enablement and talking about trading to going into the content strategy as a business analyst. You may not think that content when you are a business analyst is very helpful or it's very important, but I really believe that it's very important. I really love content, I love making content, but within a business analyst context, it is extremely important to user adoption. It's really important to making sure the client knows what's going on, and it looks like different things. There are a lot of announcements that you'll be doing possibly as a business analyst. So let's go through a typical project. You may, as the business analyst, you're probably not going to be announcing that you are doing this project to the company, but you will be doing announcements like, Hey, this is what we're going to be doing. This is when our kickoff is. This is when we are going to be doing discovery. These are our discovery…

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