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Contents

• Introduction Introduction

  • Welcome to the course

    52s
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    About Jeremy

    32s
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    About Emily

    39s
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    Introduction to the glossary

    13s
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    Introduction to the notes

    36s
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    Introduction to the practice exam

    23s
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    Exam outline

    6m 50s
• 1. AI Fundamentals 1. AI Fundamentals

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    Introduction to AI fundamentals

    10s
  • What is AI?

    3m 4s
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    Predictive vs. generative AI

    1m 55s
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    Predictive AI

    3m 43s
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    Generative AI

    2m 12s
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    Main AI capabilities

    3m 37s
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    Concerns of AI

    4m 16s
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    Key AI terms

    3m 5s
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    Practice question walkthrough: AI fundamentals

    2m 39s
• 2. AI Capabilities in CRM 2. AI Capabilities in CRM

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    Introduction to AI for customer relationship management (CRM)

    35s
  • Einstein for multiple objects

    3m 38s
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    Einstein for leads

    2m 28s
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    Einstein for opportunities

    3m 38s
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    Einstein for cases

    2m 46s
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    Practice question walkthrough: AI capabilities in CRM

    1m 50s
• 3. Ethical Considerations of AI 3. Ethical Considerations of AI

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    Introduction to ethical considerations of AI

    28s
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    Salesforce's trusted AI principles

    2m 24s
  • Five guidelines for responsible AI development

    3m 9s
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    Ethical AI practice maturity model

    4m 9s
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    Biases

    3m 44s
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    Practice question walkthrough: Ethical considerations of AI

    2m 11s
• 4. Data for AI 4. Data for AI

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    Introduction to data for AI

    31s
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    Why is data important?

    2m 14s
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    What makes good data?

    5m 32s
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    How to make good data

    4m 7s
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    Data management strategies

    4m 42s
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    Practice question walkthrough: Data for AI

    1m 29s
• 5. Demos 5. Demos

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    Introdution to demos

    23s
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    Set up a prompt generator AI org

    2m 33s
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    Set up a prompt generator using OpenAI ChatGPT

    8m 54s
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    Set up a prompt generator AI to invoke a flow in Salesforce

    5m 27s
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    Set up duplicate and matching rules

    8m 2s
• Conclusion Conclusion

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    Thank you for taking this course!

    8s
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    Let's connect

    27s