From the course: Practical Design Thinking
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Turning the problems into goals
From the course: Practical Design Thinking
Turning the problems into goals
- Once you have a list of pain points, it's relatively easy to rewrite each one as a goal simply by inverting it. List the benefit that users would get from your product if you fixed the pain point, then turn that description into a goal. For instance, you might have identified a pain point around entering complex user data on a mobile device. A benefit of fixing this problem is to reduce the frustration and number of errors around mobile data entry. Your goal might either be to reduce the need to enter complex data on a mobile device or find an alternative, a more efficient and satisfying way to enter data. Do this for every pain point and you end up with a list of user goals. Remember, back at the beginning of this project, you set an overarching business goal. Now, it's time to compare your business goal to the set of user goals you just extracted from the experience map. You are aiming to have a good overlap between the business and user goals because it means that making users…
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