From the course: Learning Design Thinking: Lead Change in Your Organization

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Hypothesis generation

Hypothesis generation

From the course: Learning Design Thinking: Lead Change in Your Organization

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Hypothesis generation

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In human-centered design, the team iterates through cycles of making and gathering information, but data alone often serves as more of a distraction than direction. Hypotheses are one of the most powerful tools to escape this distraction. Starting from what you think you know, a hypothesis combines a human need with the motivation for that need. Right or wrong, this pairing is tangible enough that it can be explored. For example, a hypothesis that people don't like hailing cabs because of uncertain wait times could be explored by talking with people who've hailed cabs. If your research confirms the hypothesis, your team could then have generated ideas for improving the experience, including a service like Lyft or Uber. Hypotheses are useful at any stage, even feature updates. Like I imagine that Uber's recent women rider preference setting came from a hypothesis like many women or non-binary drivers prefer female passengers for safety. Generating hypotheses is a great team activity…

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