From the course: Learning Data Science
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Defining details
- You've seen that people are more likely to connect with a story if there's plot and conflict. The struggle draws people into your story. Once you have these, then you want to keep your story dynamic. A good way to do this is to attach small details to part of your story. These details are like little mental sticky notes that help you remember the struggle. These sticky notes are usually colorful nouns or memorable objects. It can be a red sweater or a yellow race car. Maybe it's an antique pen or a crunchy cookie. You can use these details to draw people in. It helps them create a mental image as they listen. I once worked for an organization using data science to boost participation in medical studies. It turns out that a lot of people are afraid of needles. Specifically, they're afraid of needles that are used in blood tests. There are large intersection of people who are afraid of needles and scared of blood. If needles are involved, then you lose a lot of people. If needles in…
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