From the course: Generative AI for Digital Marketers
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Generative AI beyond writing and design
From the course: Generative AI for Digital Marketers
Generative AI beyond writing and design
- [Instructor] It's hard to ignore the hype around all the new AI writing and design apps, but that's just the tip of the AI iceberg. Soon you'll have even more tools to help optimize your marketing role. Let's check out the landscape in the not-so-distant future. For starters, your customer service chatbot will listen, nod, smile, solve problems, and respond to questions using a synthetic voice. Marketers will be able to code it using natural language prompts and no code apps that let you imagine a conversational flow. Just remember to build in a process to seamlessly hand over an interaction to a human if the AI can't handle a request. Speaking of customer service, generative AI is being integrated into your customer relationship management platform and will help you personalize, organize, and manage your email campaigns and it will be able to summarize your emails and craft responses and marketing messages and…
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