From the course: Generative AI for Business Analysts

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Understanding your customers using GenAI

Understanding your customers using GenAI

From the course: Generative AI for Business Analysts

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Understanding your customers using GenAI

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- [Instructor] Customers lie at the heart of any business and understanding their needs is important. How can generative AI deepen your understanding of customer behaviors, preferences, and expectations. For this, let's use Google's Gemini. I start just as I did previously with a prompt. I'm working on a project for a major consumer packaging, consumer packaged goods firm. They offer many varieties of cookies and operate in the US and Canada. They're exploring expansion into the UK. How are consumers different in the two markets? And hit submit. Now you'll notice Gemini is comparing Canada and the US. That's not what I wanted. So I can check drafts and see if maybe one of the other drafts is more accurate. US and Canada, US and Canada. That's great. Not super helpful. So I'm going to edit my text and highlight the need for how are consumers different in the UK compared to the two markets? And update. And now Gemini is going to give me a whole new set of information. Now I get a fairly…

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