From the course: Business Analytics: Sales Data
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Conduct regional analysis to localize sales tactics
From the course: Business Analytics: Sales Data
Conduct regional analysis to localize sales tactics
- A product that is a bestseller in New York might flop in Phoenix. Why? Because geography changes everything. The climate, the culture, the local economy, even seasonal habits. All of these can shape how, when, and why people buy from you. In this lesson, you'll see how to segment your sales data by region so that you can spot buying patterns and turn them into tactics that resonate with your local customers. Regional analysis is the process of breaking down sales data based on location to understand how local factors influence customer behavior. Let's imagine you sell winter jackets. Sales in Chicago might spike in November, while in Alaska, demand stays strong year round. So in Chicago you launched targeted ads and promotions in early fall to capture demand before the winter rush. This is how regional analysis gives you the insights to sell the right product in the right place and at the right time. Do this well…
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