When you connect your CRM to Business Manager, you can gain a better understanding of how your LinkedIn ad campaigns influence sales and gain visibility into your marketing cycle through your Revenue Attribution Report, and enhance audience…

When the LinkedIn Audience Network is enabled as a placement for your ads, you can create allow and block lists to help prioritize the publishers that meet your brand safety guidelines. To help manage your allow and block lists at scale…

As an admin, you can manage permission settings for other admins to access your LinkedIn Page. You can also manage ad accounts through Business Manager for people and business partners to access your Page. If you need to change a person’s Page…

Business Manager is a platform that allows large organizations to centrally manage their ad accounts, LinkedIn Pages, and the people and businesses that work on them. With Business Manager, you can: Business Manager uses a two-tiered permissions…

When you connect your CRM to Business Manager, you can gain a better understanding of how your LinkedIn ad campaigns influence sales and gain visibility into your marketing cycle through your Revenue Attribution Report, and enhance audience…

Business Manager uses a two-tiered permission model that helps each user get the access they need across Business Manager, ad accounts, and LinkedIn Pages. The first tier is a person’s access to Business Manager, and the second tier is a person’s…

You can stop sharing allow or block lists from your or your partners’ ad accounts when that ad account should no longer be able to use it. Once a list is no longer shared with an ad account, any active ads in the account that uses the list will no…

By sharing a Matched Audience through Business Manager, you can create an audience once in Campaign Manager and share it with your partners and across your ad accounts.  Updates to your shared Matched Audiences are automatically reflected…

You can stop sharing a Matched Audience from your or your partner’s ad accounts when that ad account should no longer be able to use it. Once a Matched Audience is no longer shared with an ad account, any active ad set in the account using that…

When you connect your CRM to Business Manager, you can gain a better understanding of how your LinkedIn campaigns influence sales and gain visibility into your marketing cycle through your Revenue Attribution Report, and enhance audience targeting…

To use your Revenue Attribution Report in Business Manager, you need to connect your Business Manager account with your Customer Relationship Management (CRM) platform. After you connect your CRM, you can use your Revenue Attribution Report to…

When you have both a Business Manager and Campaign Manager account, you can share your CRM data across Business Manager and to your owned Campaign Manager ad accounts to attribute your sales, gain visibility into your marketing cycle, and enhance…

As a Business Manager admin, you might need to remove an ad account from Business Manager if the account was added by mistake or if the account needs to be transferred to another Business Manager. When you remove an ad account from Business Manager:…

After you share your CRM data from Business Manager with Campaign Manager, we’ll auto-create conversions for you based on Leads, Qualified Leads, or Contacts from your CRM data. We’ll then automatically assign those conversions to ad sets that align…

Each Business Manager user is required to enable two-factor authentication on their individual LinkedIn account to help secure their account. Learn more about two-factor authentication in Business Manager in the following sections. Related tasks…

When you accept a Business Manager invitation and confirm your identity, you'll associate your work email with your LinkedIn profile to create a Business Manager profile. You’ll use this new profile to access Business Manager and the ad accounts and…

You can request access to ad accounts other organizations own to manage your own employees' access to their ad accounts from your Business Manager.  We recommend using this option if you work with another business that isn’t planning to onboard…

Add your ad accounts to Business Manager allows you to centrally view and manage the people and partners who have access to your ad accounts. By adding your ad accounts to Business Manager, you can:Add or remove people from ad accounts at scale…

When you connect your Business Manager account with your Customer Relationship Management (CRM) platform, you can use the Revenue Attribution Report to help you better understand the impact of your LinkedIn marketing efforts on business outcomes…

When you connect your Business Manager account with your Customer Relationship Management (CRM) platform, you can use the Revenue Attribution Report to help you better understand the impact of your LinkedIn marketing efforts on business outcomes…

When you import objects and fields from your Salesforce or Dynamics 356 CRM to your Revenue Attribution Report, you have the option for custom field selection for the Opportunity Amount and Opportunity Type fields. Prerequisites You must have…

Monthly invoicing is a payment method available to eligible businesses, which reduces the number of transactions you have by letting you pay monthly for your accrued advertising costs. You must manage your ad accounts in Business Manager to qualify…

LinkedIn has adopted Business Manager as the platform for managing monthly invoicing for ads. Starting on January 21, 2025, all new LinkedIn Ads accounts that require monthly invoicing must be managed through Business Manager. This change…

The Revenue Attribution Report in Business Manager attributes your Customer Relationship Management (CRM) data to ad activities on LinkedIn. With the Revenue Attribution Report, you can use deeper data points, such as sales revenue, pipeline…

Business Manager allows large organizations to centrally manage their ad accounts, LinkedIn Pages, and Matched Audiences, and the people and business that work on them. You can quickly navigate to Business Manager from your ad accounts in…

If you have access to multiple Business Manager accounts, you can switch between them as needed to manage your ad accounts, LinkedIn Pages, and the people who work on them. You can switch between Business Manager accounts from either Business…

You can change if you’ve shared your CRM data in Business Manager with Campaign Manager in your Business Manager settings. Before you update your CRM sharing settings Before you update your CRM sharing settings, learn more about sharing your CRM…

When you connect your Customer Relationship Management (CRM) platform with LinkedIn Business Manager, your CRM data is stored securely with encryption, data isolation, and access controls. The CRM Sync is a one-directional data flow that relies on…

Business Manager partnerships are a secure way for different organizations to share ad accounts and LinkedIn Pages with each other at scale. Brands and agencies can use partnerships to streamline working together and speed up activation…

Business Manager uses a two-tiered permission model that helps each user get the access they need across Business Manager, ad accounts, and LinkedIn Pages. Admins can add ad accounts to Business Manager to centrally manage which people and business…

You may need to stop sharing an ad account with a partner when they no longer need access to it. When you stop sharing an ad account, all the people from your partner’s Business Manager are removed from the ad account, as well as any Matched…

You might need to remove a partner from Business Manager when you no longer work with that organization. Removing a partner allows you to stop sharing all ad accounts, LinkedIn Pages, Matched Audiences, allow lists, and block lists with that partner…

Partnerships allow two organizations to share access to specific ad accounts and LinkedIn Pages from each other’s Business Managers. By adding a partner, you can help streamline your collaboration by making it easier for you both to add…

As a Business Manager admin, you can add the various people and partners you work with when marketing on LinkedIn. Whether you add people or partners depends on your organization and the organizations you work with. Related tasks Learn more Add…

Create a Business Manager account so your organization can centrally manage its ad accounts, LinkedIn Pages, and the people and businesses that work on them. To create a Business Manager account: After you create a Business Manager account, you…

Business Manager allows large organizations to centrally manage their ad accounts, LinkedIn Pages, and the people and businesses that work on them. To get started with Business Manager:  Related tasks Learn more Create a Business Manager…

To help you manage your advertising efforts across your and partners’ ad accounts at scale, you can share Matched Audiences, allow lists, and block lists to ad accounts that need to use them through Business Manager. Sharing your Matched Audiences…

As a Business Manager admin, you can invite the people you work with to Business Manager to manage their access to multiple ad accounts and LinkedIn Pages at once. When you invite people, you can select between business roles to determine the…

As a Business Manager admin, you can edit a person’s profile information including their business role. To edit a person’s profile information: Related tasks Invite people to Business ManagerRemove people from Business ManagerManage people who are…

After you add an ad account or LinkedIn Page to your Business Manager, you may see new people on the People page with the text Not in Business Manager next to their name. These are people who have access to an ad account or Page your Business…

After adding people to your LinkedIn Pages in Business Manager, you can edit a person's role on the Page. To edit a person's admin role on a Page: Related tasks  Learn more  Sign in to Business Manager. Click Pages in the menu on…

You can remove a person’s access to a LinkedIn Page from Business Manager when needed, unless that person is the last super admin on the Page. In that case, you’ll first need to add another super admin. Related tasks Learn more Sign in to Business…

You may need to remove a LinkedIn Page from Business Manager if the Page was added by mistake or if the Page needs to be transferred to another Business Manager.  When you remove a Page from Business Manager, any partners you’ve shared the Page…

After adding people to ad accounts in Business Manager, you can edit people’s user role on ad accounts.  Related tasks Learn more Sign in to Business Manager. Click Ad accounts in the menu on the left side of the page. Click the name of the ad…

You may need to stop sharing a LinkedIn Page with a partner when they no longer need access to it. When you stop sharing a Page, all the people from your partner’s Business Manager are removed from the Page.  You’ll need to contact our support…

After you add partners to Business Manager, you can share your ad accounts with them. Sharing an ad account with your partner allows them to add people from their Business Manager to your ad account with the access level you assign. Before you can…

As a Business Manager admin, you can connect your marketing partner with Business Manager to allow data from your Revenue Attribution Report to sync with external applications. By connecting your marketing partner with Business Manager, your partner…

With Business Manager admin access, you can view which LinkedIn Pages have been added to your Business Manager, but you can’t access those Pages unless you’ve also been added as an admin on the Page. As a Business Manager admin, you can add yourself…

Remove people from Business Manager when they no longer need access to your Business Manager and any of your ad accounts or Pages. When removed from Business Manager, they’ll instantly be removed from all your organization’s ad accounts and Pages…

As a Business Manager admin, you can change the account name or logo of your Business Manager from the settings page. To edit your Business Manager account name or logo:  The new account name or logo will appear across Business Manager, on your…

After you add a partner to your Business Manager and share ad accounts or LinkedIn Pages, you can edit the roles assigned on ad accounts or Pages. Currently, you can only increase the role level provided for ad accounts or Pages in Business Manager…

If you’ve been assigned a Business Manager role but can’t sign in to the account, you may need to confirm that your LinkedIn profile is associated with your new Business Manager profile. If you receive an error message when you attempt to sign in:…

When a Business Manager admin requests access to a LinkedIn Page, the request can be approved by a Page super admin from the Page directly. If the request is approved, Page admins need to be managed from Business Manager. To approve a request to add…

We recommend that you only manage your own employees within Business Manager. If you see people who work at your agency or client side on your Business Manager, we recommend that you do the following: Related tasks Check if your client or agency…

Adding your LinkedIn Pages to Business Manager allows you to centrally view and manage the people and partners who have access to your Pages.   You can claim Pages your business owns or request access to Pages owned by other businesses. You'll…

Add people to LinkedIn Pages you’ve claimed in your Business Manager and to Pages shared by your partners.   Before you can add people to a Page:  To add people to a Page:  Related tasks Learn more The people to be added must be…

After you add partners to Business Manager, you can share your LinkedIn Pages with them. Sharing a Page with your partner allows them to add people from their Business Manager to your Page with the access level you assign.  Before you can share…

With Business Manager admin access, you can view which ad accounts and Pages have been added to your Business Manager, but you can’t access those ad accounts and Pages unless you’ve also been added as a user to them. As a Business Manager admin, you…