Share videos with more people when you select video views as your ad set objective. The video views objective is in the middle of the marketing funnel, which aims to help your audiences consider your business for their needs. When you create a…

Increase engagement on your content through likes, comments, shares, follows, and clicks to a landing page or LinkedIn Page when you select engagement as your ad set objective. The engagement ad objective is in the middle of the marketing funnel…

Choose website conversions for your advertising objective to capture leads on your website and encourage valuable actions that you define. This objective is at the bottom of the marketing funnel. Conversion tracking must be enabled to utilize this…

Tell more people about your products, services, or organization by selecting the brand awareness objective for your ad sets. The ad formats, bidding strategies, and optimization goals available for brand awareness ad sets …

Encourage members to visit your website or landing page when you select website visits as your ad set objective. Website visits ad sets are shown to those most likely to click on your ad, which directs them to your website, landing page, or other…

When you create a Classic ad set, you’ll choose from settings to determine who your ad is displayed to, where your ad is displayed, how much your ad set spends, and when your ad set runs. Optionally, you can also add tracking such as conversion…

Get qualified leads through the lead generation advertising objective. With this objective, members who click on your ad are shown a Lead Gen Form that is pre-filled with their LinkedIn profile data. This objective is at the bottom of the marketing…

The ad set objective you select determines which ad formats, bidding strategies, and optimization goals are available for your ad set. The table outlines which bid strategies and optimization goals are available for each objective, and how the ad…

The objective-based ad set creation flow in Campaign Manager guides you to create ad sets based on your marketing goals. Ad formats have been aligned with each objective to optimize the results of your ad set. Once you select your objective in the…

We’ve introduced new advertising objectives into Campaign Manager. Ad sets created under the old Campaign Manager experience will now be known as legacy ad sets. The experience is optimized to generate better results. We recommend you use the new…

When creating a new Classic ad set, the forecasted results pane is activated on the right side of the Campaign Manager window. The key result that your ad set is optimized for is highlighted by a Key Result icon. The key result for your ad set…

Promote your job opportunities to top talent by choosing Job Applicants as your ad objective. Your ads will be shown to those most likely to view or click on your job ads, getting more applicants. This objective is at the bottom of the marketing…

Ad set key result and cost-per-result metrics are displayed in Campaign Manager reporting. The key result is determined by the ad set's objective and bidding optimization goal. Key result and cost per key result Key result shows the number of times…

Important: The Talent Leads objective is only available to companies with an active LinkedIn Recruiter contract. Build a pipeline of talent interested in your company by choosing the Talent Leads ad objective. The Talent Leads objective…