In today’s hiring market, job seekers consider an employer’s brand before applying for a job. LinkedIn understands that hirers want to improve their employer branding to differentiate themselves among the competition and hire candidates faster. LinkedIn has launched several different offerings to help companies improve their branding and attract new talent.
Company Discovery ads
Company Discovery is a new promotional ad available to help increase the reach and engagement of your company’s brand. The ad, available on desktop and mobile, will include your company name, logo, and content from your company page. These ads will live exclusively on the Jobs tab, allowing more active job seekers visiting this page to see your ad.
Traffic Driver ads
Traffic driver ads are ads that invite potential candidates to learn more about your culture and explore open jobs to help improve your company’s hiring. The ads appear in multiple places including:
- The right-hand rail of a member’s home pages
- Profiles that the member visits
- The messaging panel
Depending on the format of your ad, when a member clicks on either the company logo or Follow button in your ad, they will be directed to your career page and can follow your company.
With Traffic Driver ads, you can target your audience by geography, job function, industry, or seniority. You can also launch multiple Traffic Driver campaigns and split impressions into multiple campaigns with different target audiences.
Work With Us ads
Work With Us ads are dynamic ads that appear in the right-hand rail of member profiles. The ads pull in the member’s profile picture and display a matched job at the company, creating a tailored experience for every member that visits their profile. When you purchase Work With Us ads, you own an ad slot on your employees’ profile pages for the length of your contract, turning their profile into another place where you can build awareness of your employer brand.
Work With Us ads can target prospective candidates for opportunities at your company, as well as targeting your own employees about internal mobility and career development opportunities.
Work With Us is a subscription product that has tiered pricing based on the number of employees at your company.
For more information on these Employer Brand offerings, please reach out to your sales representative.