Thankful today — and every day — for the partners and customers who’ve trusted us with the job that matters most: getting measurement right. Thank you for trusting us to help you find clarity in the chaos. We've got a packed roadmap ahead — to continue delivering accurate, causal measurement you can rely on. Happy Thanksgiving 🦃
WorkMagic
Software Development
We help e-commerce brands measure and optimize for incremental impact!
About us
WorkMagic is a marketing measurement and experimentation platform built for DTC and e-commerce brands. The platform combines Geo Incrementality Testing, Incrementality-adjusted Attribution, and Incrementality-calibrated MMM, empowering marketers to measure true impact and optimize budget with accuracy, granularity, and predictability. Our solution is trusted by leading brands such as True Classic, Branch Furniture, EQUIP, OpenStore, Graza, Divi, Jordan Craig, Amberjack, QuadLock, Salt & Stone, and more.
- Website
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workmagic.io
External link for WorkMagic
- Industry
- Software Development
- Company size
- 11-50 employees
- Type
- Privately Held
- Founded
- 2023
- Specialties
- Incrementality Testing, Marketing Measurement, Attribution, Marketing Mix Modeling, and DTC Marketing Measurement
Employees at WorkMagic
Updates
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Going omnichannel? Branch Furniture's co-founder Sib Mahapatra lays out their keys to success on this panel.
“Pretty indispensable.” That’s how Branch's co-founder describes WorkMagic — a key part of their success going omnichannel. As the brand expanded across Meta, Google, Amazon, and retail, WorkMagic helped them validate the true cross-channel impact of their media spend and pinpoint where returns began to level off. The result: confidence to scale — backed by measurement, not guesswork. 📹 Watch on as Sib lays out the challenges facing brands trying to go omnichannel, and how Branch overcame them.
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ICYMI: Branch Furniture's co-founder breaks down the 2 biggest challenges they faced with attribution — and how they overcame it.
The 2 biggest challenges with attribution, according to Branch CPO and Co-founder Sib Mahapatra: • Knowing if each dollar spent is actually profitable • Knowing where to put the next dollar Branch faced both when click-based tracking stopped working post-iOS 14. Until they met WorkMagic, they couldn’t clearly compare each platform — each had a different approach to attribution. Watch on to learn more about how they overcame this issue:
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Every day’s a test day at Jordan Craig “There hasn’t been one day this year where we haven’t been running an incrementality test — and honestly, every single day we’re running two.” At Jordan Craig, testing isn’t a campaign — it’s a part of their culture. Different geos, different holdouts, same goal: keep learning where each dollar truly drives profit. That’s how you scale with confidence, not guesswork.
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What is your brand's north star? For Jordan Craig, it's incremental profit — and their entire team is aligned around it.
Most brands struggle to make data truly actionable. At Jordan Craig , every team — from paid to email to Amazon — checks the same dashboard every day. No silos. No confusion. As Robert Varon, Director of Marketing, puts it: “Everyone can use it. Everyone signs in and sees the same thing — new vs. returning, profit per channel, all of it.” With incremental profit as their north star, Jordan Craig has turned transparency into alignment — and alignment into growth.
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Most brands struggle to make data truly actionable. At Jordan Craig , every team — from paid to email to Amazon — checks the same dashboard every day. No silos. No confusion. As Robert Varon, Director of Marketing, puts it: “Everyone can use it. Everyone signs in and sees the same thing — new vs. returning, profit per channel, all of it.” With incremental profit as their north star, Jordan Craig has turned transparency into alignment — and alignment into growth.
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WorkMagic reposted this
No billboards. No press. Just Evan Spiegel calling out WorkMagic on Snap’s earnings call. 🙌 Customers are the best marketers. Huge congrats to Frank Yang, Richard Khang, and the WorkMagic team 🚀
Honored to be mentioned at Snap Inc.’s earnings call this week — highlighting our partnership with Comfrt and the incredible results they’ve seen through Snap + WorkMagic. As heard on the call: “Comfrt leveraged their Snap campaign to scale faster and reached an incremental audience that delivered: - 85% lift in site visits, - a 79% increase in new customers, - and a more than three times ROAS improvement as measured by WorkMagic since the start of their 2025 campaign.” Thanks for the trust shown by our customers at Comfrt and our partners at Snap — we look forward to continuing to build on our partnership, and to continue to deliver accurate and actionable measurement for brands.
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𝗙̶𝗶̶𝗿̶𝘀̶𝘁̶ ̶𝗢̶𝗿̶𝗱̶𝗲̶𝗿̶ ̶𝗣̶𝗿̶𝗼̶𝗳̶𝗶̶𝘁̶𝗮̶𝗯̶𝗹̶𝗲̶ Every Order Needs to be Profitable. That’s the rule at Jordan Craig — as Director of Marketing Robert Varon puts it: “Whether it’s your first or 150th order, it has to be profitable.” The whole team, from paid to email to Amazon, works toward one north star: incremental profit. Everyone logs in to WorkMagic, tracks results, and owns their piece of the goal. That’s what an incrementality-first culture looks like. Hear it from Robert 👇
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WorkMagic reposted this
We recently turned to WorkMagic to dig into the true impact of our TikTok Shop ads — and found something big. 💡 68% of the value came from the halo effect — sales on Shopify driven by TikTok exposure, not just direct checkouts. It’s a reminder that TikTok isn’t just a conversion tool — it’s a discovery and demand driver across channels. Thanks to WorkMagic for helping us see the full picture of TikTok’s impact! Full article here: https://lnkd.in/gwj6biEm
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Love seeing this! ❤️ Helping brands dig into the full picture of their marketing impact never gets old. Thanks for the trust, Comfrt!
We recently turned to WorkMagic to dig into the true impact of our TikTok Shop ads — and found something big. 💡 68% of the value came from the halo effect — sales on Shopify driven by TikTok exposure, not just direct checkouts. It’s a reminder that TikTok isn’t just a conversion tool — it’s a discovery and demand driver across channels. Thanks to WorkMagic for helping us see the full picture of TikTok’s impact! Full article here: https://lnkd.in/gwj6biEm