𝗦𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝗲𝗻𝗶𝗻𝗴 𝗼𝘂𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: 𝗚𝗿𝗮𝗻𝘁 𝗞𝗲𝗹𝗹𝗲𝗿 𝗷𝗼𝗶𝗻𝘀 𝗧𝗵𝗲 𝗜𝗺𝗽𝗮𝗰𝘁 𝗟𝗮𝗯 𝗮𝘀 𝗕𝗼𝗮𝗿𝗱 𝗔𝗱𝘃𝗶𝘀𝗼𝗿. We’re delighted to announce that Grant Keller has joined The Impact Lab as a Board Advisor. Grant is a seasoned growth strategist and technology leader with more than 30 years’ experience scaling marketing, technology, and data-driven businesses. As part of the founding team of Acceleration (now part of WPP Media), he helped build one of the earliest consulting and technology partnerships around Google’s marketing stack, a business that grew from startup to global scale before becoming part of WPP. Across his career, Grant has guided organizations through digital transformation, integrating emerging technologies, optimizing marketing operations, and turning complex data ecosystems into competitive advantage. At The Impact Lab, his experience comes full circle. Just as Acceleration helped brands navigate the early era of Google’s data and technology platforms, The Impact Lab is now helping marketers unlock the business impact behind Amazon’s ecosystem, translating media investment into measurable outcomes. Grant’s ability to bridge strategic vision and operational execution has already helped sharpen our focus, strengthen our go-to-market, and clarify how we create value for clients. We’re thrilled to welcome him to the team as we continue our mission to help brands move beyond media metrics, to real business impact. https://theimpactlab.ai/ #TheImpactLab #AmazonAds #AdTech #MarketingTechnology #DataDrivenMarketing #DigitalTransformation
The Impact Lab
Technology, Information and Media
Transforming Amazon’s assembly required ad tech into one system that drives impactful business outcomes
About us
Amazon’s advertising ecosystem is powerful, but complex. To unlock its full value, brands must assemble multiple Amazon ad technology components across Amazon Ads, Amazon Marketing Cloud (AMC), Amazon Web Services (AWS), measurement frameworks, and first party data. Most teams are forced to manage disconnected tools, manual data pipelines, and siloed insights, which makes it difficult to see what is working, what is not, and where to invest next. The Impact Lab solves that problem. We are an Amazon focused technology partner that builds connected growth systems for marketers. We integrate AMC, AWS, and Amazon DSP so brands can measure performance, activate high value audiences, and drive media efficiency with confidence. Our solutions help brands: Identify and acquire high value customers Improve return on ad spend and reduce wasted media Connect data across channels for full funnel clarity Accelerate decision making with automation and AI Founded by former Amazon Advertising executive Matthew Dwyer, The Impact Lab combines deep Amazon expertise with technical architecture to turn complexity into clarity. “Marketing leaders do not need more disconnected dashboards. They need answers. Amazon provides the pieces, but putting them together requires technical assembly and expertise. That is where we come in.” – Matthew Dwyer, Founder and Chief Executive Officer #AmazonAds #AMC #AWS #AdTech #Analytics #MarketingAI #TheImpactLab
- Website
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https://www.theimpactlab.ai
External link for The Impact Lab
- Industry
- Technology, Information and Media
- Company size
- 2-10 employees
- Type
- Privately Held
- Founded
- 2025