CX leaders often hit resistance instead of momentum when they share customer feedback. Teams question the data or assume problems are already solved – turning valuable insights into stalled action. In her latest blog, Material’s Nicole Hauptman shares seven practical tips to break through that barrier. Learn how CX leaders can spark true collaboration, forge trust and turn insights into measurable impact: https://lnkd.in/gkeKhB-c
Material
Business Consulting and Services
New York, NY 57,779 followers
An intelligent growth company.
About us
We drive intelligent growth for ambitious businesses and leading brands. Customer understanding is more potent and drives greater value when insights go to work directly within marketing and experience priorities. To give our clients that advantage, we put an insights-driven operating system at the core of our design, go-to-market and digital experience solutions. Material clients make smarter growth choices because they can see clearly how and when to take the shots that count. Together, we connect consumer intelligence with customer demand generation to build lasting, profitable relationships.
- Website
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https://materialplus.io
External link for Material
- Industry
- Business Consulting and Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- brand strategy, digital marketing agency, digital marketing company, market segmentation, advertising, digital advertising, marketing services, digital marketing services, branding services, social marketing agency, business marketing services, marketing firm, online marketing firm, online marketing company, customer experience, digital transformation, and market research
Locations
Employees at Material
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Marshall Cutchin
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Wayne Cerullo
Possibility Creator | GTM Innovator | B2B Revenue Accelerator
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Andy Hunter
CX Strategy & Product Leadership | Service Design | Multi-Disciplinary & AI Driven Speed-to-Insight | Design Thinking | UX | Experience & Customer…
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Robert Walsh
Global CIO | CTO | COO | Executive VP | Technology Leadership | Strategy | Transformation | Change Management | Operational Excellence | Service…
Updates
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Many thanks to Apax Digital for hosting Material CEO Laila Worrell during their annual Women of Apax Digital breakfast series. We're delighted that Laila could contribute to this dynamic exchange of ideas with 50 other senior women leaders.
We were thrilled to host 50 senior women leaders across the investing industry for the Women of Apax Digital’s annual breakfast series at The Whitby Hotel in New York. We were honored to welcome Laila Worrell, CEO of Material and a longtime friend of the Apax family, as our guest speaker. Laila has served on the boards of Wizeline (an Apax Digital Fund portfolio company), Moelis & Company, VISTRA, and Harvard Business School, among others. She shared thoughtful insights from her extensive operating experience, from authentic leadership to driving value creation in PE-backed businesses. The event brought together investors to exchange ideas, deepen relationships, and strengthen networks across the investing ecosystem. It was a powerful reminder of the strength of this community and the importance of building connections that lift and inspire. Thank you to everyone who joined us — we look forward to continuing the conversation next year. Bettina Lu, Molly Reiner & Claire Cicciarello
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In the Next Era of Insights Report – published alongside #TMRE 2025 – Material’s Oscar Yuan unpacks a shifting industry landscape and highlights a key truth: data alone isn’t enough. Turning insight into impact requires human intelligence and nuanced storytelling. “This last mile – translating the insights into the stories that travel and influence, is a uniquely human task,” Oscar writes. “This is where the focus of our industry will shift – from data collection and analysis to storytelling and influence.” Learn more: https://lnkd.in/ge278p-h
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In the kitchen, some recipes are strict; others offer room for improvisation. The same goes for user experience research. Where and how AI can add the most value to your UXR program depends on its inputs, constraints, needs and objectives. Material’s Phil Heuring offers a new framework for applying AI in UXR, beginning with a simple question: is your research closer to baking, or cooking? Learn more in the full perspective: https://lnkd.in/gGa9mfy9
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Material’s U.S. offices are closed today in observance of #VeteransDay. Today, we pause to reflect on and honor the extraordinary service, sacrifice and commitment of our nation’s veterans. With gratitude, we're sharing some photos of Material’s veteran friends and loved ones to honor their service. We invite you to recognize the veterans in your life with a comment below.
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Get to know Material’s global insights leaders! Today, we're spotlighting Teiko Cappeline (Uyekawa), Senior Director of Cultural Insights. Learn from Teiko about how cultural insights can illuminate the "why" behind consumer actions and beliefs, why a cultural research lens can help brands anticipate and capitalize on emerging market opportunities, and more.
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The future of healthcare is taking shape in real time. Material’s Dan Persson, Jonathan Redman and Arun Kumar are attending #HCIC25 to discuss how deep human understanding and advanced technology can build trust, improve journeys and deliver superior patient and provider outcomes. We hope to see you there!
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Are we sacrificing human connection in pursuit of the completely frictionless customer experience? In his latest Fast Company Impact Council article, Material’s Oscar Yuan challenges the dominant view of friction as something to be “removed at all costs.” “Friction, in any of its many forms, can be a positive force – for teaching, adding value, creating deeper engagement and fostering human connection,” he writes. Explore Oscar's perspectives on a more nuanced, strategic approach to friction: https://lnkd.in/dgPXFKi6
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What makes a rideshare experience truly five-star? It’s not just one thing. The factors are complex, interconnected... and often missed by conventional analytics. This week at the annual BayesiaLabs Conference, Material's Praveen Sharma and Kourosh Arianejad and Lyft’s Sally Sadosky will discuss how Bayesian network modeling – a powerful approach that structures complexity to reveal key relationships – helped Lyft prioritize improvements for both riders and drivers. Learn more about our session: https://lnkd.in/gBjQJBzJ
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In an era of disruption and data overload, what does it take to separate the signal from the noise and drive intelligent growth? Next week, meet Material’s Robert Walsh at the Forrester Technology & Innovation Summit in Austin, TX. Learn how Material aligns human understanding and advanced analytics to unlock insights, transform experiences and shape demand. Planning to be there? Reach out. We’d love to connect.
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