Strategy.Inc (previously Maslow Research Center)

🧠 "Culture eats strategy for breakfast." We’ve all heard it. We’ve probably said it. But what if culture and strategy decided to work together? Then the saying evolves into something more powerful: "Culture and strategy, working together, ate the competitors for breakfast." At Maslow, we've spent years helping leaders, teams, and coaches elevate workplace culture. Now, we’re turning our attention to its strategic partner: Strategy itself. Not strategy as a top-down, executive-only process. But strategy as a 21st-century capability—a mindset, a skillset, and a way of thinking that everyone can grow. That’s why, as Strategy.Inc, we developed the Big 5 of Strategy, a groundbreaking, research-backed assessment that helps individuals and teams discover how they think and behave strategically. 🎓 Coach Certification Now Open If you’re a coach, facilitator, or talent professional who’s been focused on culture, leadership, or personal growth, this is your chance to add strategy to your toolkit. Program Highlights As a certified Big 5 of Strategy coach, you'll gain: Expertise in interpreting and debriefing the Big 5 of Strategy assessment results. A structured coaching process grounded in a science-backed framework. Access to comprehensive materials, including a Research Findings Report and Debrief Guide. Recognition as one of the first 100 certified coaches, accompanied by a Founding Coach digital badge. 👉 Learn more & join our Fall 2025 cohorts Two cohorts available (virtual, live, global): ✅ Cohort 1: Wednesdays, starting Sept 3 at 10 AM ET ✅ Cohort 2: Thursdays, starting Oct 2 at 7 AM ET Check out the website big5ofstrategy .com for more information, FAQs and registration! Jeroen Kraaijenbrink & Timothy Timur Tiryaki, PhD #strategy #coaching #strategycompetencies #big5ofstrategy

Merger Announcement Maslow Research Center Merges with Strategy.Inc to Create a Powerhouse in Strategy & Culture Consulting, Education, and Coaching   Over the past few years, we have seen a growing synergy between Strategy.Inc and Maslow Research Center —as strategy and culture are deeply interconnected in driving successful transformation. At Strategy.inc, we have always pioneered a human-centered, inclusive, and collaborative approach to strategy—where people & culture play a vital role in making strategy execution a reality. Maslow Research Center has been a leader in culture transformation, culture action planning, and coaching, ensuring that organizations don’t just design strategies but also build the cultural alignment and leadership capabilities needed for execution.    A Stronger, More Integrated Approach  By bringing these two domains together under Strategy.inc, we are strengthening our ability to help organizations at every level—from strategy design to execution, cultural transformation, and advanced assessments at both individual and organizational levels. This integration expands our capabilities across four key areas:  ✅ Consulting – Comprehensive support in strategy formulation, culture transformation, and strategy execution, with a focus on building high-performing leadership teams.  ✅ Assessment – Research driven new assessment of individual strategy competencies with the Big Five of Strategy(c) and organizational culture through the Culture-Actualization Index.  ✅ Coaching – Deeper expertise in executive coaching, culture coaching, and strategy implementation coaching to ensure sustainable transformation.  ✅ Certification – Strengthening our Certified Strategy & Implementation Consultant (CSIC) program, equipping leaders and consultants with the skills to bridge strategy and execution effectively. With this transition, the Maslow Research Center brand will be retired by the end of 2025, and its expertise will be fully embedded into Strategy.inc’s consulting and education offerings.    What This Means for Our Clients & Partners  This move allows us to better serve organizations looking for a holistic, integrated approach to strategy and execution. By bringing together strategy, competencies & culture, we ensure that organizations don’t just build great strategies—but also cultivate the internal alignment, leadership strength, and culture required to sustain them. We will continue to bring together the best of both organizations and teams. Stay tuned for further news on the evolution of our products, services and impact!   We’re excited about this next chapter and look forward to partnering with leaders who are ready to execute strategy with clarity, culture, and leadership excellence. #strategy #culture #merger