Litmus’ cover photo
Litmus

Litmus

Software Development

Cambridge, MA 27,396 followers

Litmus allows you to create, personalize, test, review, and analyze every email you send. #MakeEverySendCount

About us

At Litmus, we know the importance of continuous innovation. By staying in front of industry trends, we are able to provide cutting edge solutions for marketers around the world. With the latest release, simplify your workflow, create more effective emails, and get valuable insights that can inform and improve the results of your other marketing channels—all within one, seamless view. Major global brands across every industry and vertical trust Litmus to make email better and easier than ever, including 9 of the top 10 ecommerce brands, 7 of the top 10 technology companies, and 23 of the top 25 US ad agencies. Backed by Spectrum Equity, the new, redesigned Litmus makes it easier than ever for teams to quickly organize, build, test, and review emails in one centralized application, streamlining the production process and improving visibility and collaboration.

Website
http://litmus.com
Industry
Software Development
Company size
51-200 employees
Headquarters
Cambridge, MA
Type
Privately Held
Founded
2005
Specialties
Email Marketing, Instant Email Previews, Advanced Email Analytics, Marketing Services, Email Optimization, Deliverability, Spam Filter Testing, and Email Marketing ROI

Locations

Employees at Litmus

Updates

  • View organization page for Litmus

    27,396 followers

    We’re all about data here at Litmus—and this time, we turned our curiosity to something festive: our colleagues' favorite Thanksgiving dishes! Here's what the survey revealed: 🥔 50% Starch: mashed potatoes, mac and cheese, and sweet potatoes 🦃 10% Turkey 🥧 10% Dessert: pie, cookies, and ice cream 🥗 25% Sides: stuffing, casserole, salad, brussels sprouts, and collard greens 🍞 5% Bread: rolls, cornbread, and biscuits What are you looking forward to tomorrow? Are you team mashed potatoes or team stuffing? Sound off in the comments! Happy Thanksgiving! ❤️

  • View organization page for Litmus

    27,396 followers

    The battle for inbox attention this Black Friday weekend will be INTENSE! 💥 Come out of the gate strong with these sending tips and avoid the mistakes that get marketers beat during this crucial time, like weak subject lines, misleading urgency, and more. Read here: bit.ly/43Mwwwq

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  • View organization page for Litmus

    27,396 followers

    What are your favorite ways to make your subscribers feel cared for? Black Friday is next week, so it's the perfect time to show them you care! Remember to put your best foot forward with campaigns that prioritize personalization, exclusive deals, and engaging content that truly resonates with them. We’d love to hear your ideas in the comments 👇 Happy sending!

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  • Litmus reposted this

    What was your favorite Email After Hours moment from 2025? Guy and Danielle brought no shortage of quality conversations with email experts—and plenty of laughs along the way! 😂 Check out our Best of 2025 episode for rapid-fire insights on leveraging zero-party data, mastering cold outreach in the B2B space, and nailing AI best practices—just in time for Black Friday next week! Listen and watch the full episode now or after hours: 👉Spotify: https://bit.ly/4i6DaDG 👉Apple: https://bit.ly/49c3wSe 👉YouTube: https://lnkd.in/ej4_KHKJ

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  • View organization page for Litmus

    27,396 followers

    When should you test your emails? At 👏 Every 👏 stage 👏 of 👏 your 👏 process! Without a proper testing strategy, you risk broken links, inaccessible emails, high spam placement, and—worst of all—a loss of ROI. 😱 Ready to level up your testing game? Check out our guide here to test like a pro: bit.ly/3LIh1PQ

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  • Litmus reposted this

    This holiday sending season, don’t get swept up in the rush of sales—respect your email recipients! 🙌 Avoid the temptation of buying lists and focus on consent and deliverability instead. Your audience deserves what they really want: great deals and valuable content! 💰✨ Want more tips to boost Black Friday and Q4 revenue? Watch the full recording of our latest State of Email Live webinar on-demand! bit.ly/4oVOR2k

  • View organization page for Litmus

    27,396 followers

    Friendly Friday Reminder: 🧠 If your emails aren’t optimized for dark mode, your subscribers could be missing out big time! All that carefully crafted content and the strong bond you’ve built with your audience could disappear—literally—without a trace. Get optimized today!

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  • Litmus reposted this

    View organization page for Validity Inc.

    18,134 followers

    2025 has been an incredible year for the Email After Hours podcast! Join Guy Hanson and Danielle Gallant as they revisit some of the most exciting, insightful, and hilarious email marketing conversations from the past year. Get ready for bite-sized takeaways on: ✅ Transitioning away from third-party cookies ✅ Using AI in email marketing, cold emailing in the B2B space ✅ Leading email teams like a pro ...and more! Listen and watch the full episode now or after hours: 👉Spotify: https://bit.ly/4i6DaDG 👉Apple: https://bit.ly/49c3wSe 👉YouTube: https://lnkd.in/ej4_KHKJ Featuring Beata Linz (Kis), Sara Kappler, Karen Talavera, and Philip Storey

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Funding

Litmus 1 total round

Last Round

Series A

US$ 49.0M

See more info on crunchbase