Iterable

The only thing getting us through today tbh 🫩☕️

This Thanksgiving, we’re thankful for the essentials: caffeine, chaos, and the sweet, sweet excuse to ignore emails until Monday. May your campaigns go live, your subject lines be festive-but-not-cringe, and your Q4 seasonality be strong. 🍂📈

Looking to level up your personalization strategy? 👀 Join us for a replay of one of our most-loved Activate sessions, How Butternut Box Master Personalization & Localization, featuring Sophie Phillips, CRM Lead at Butternut Box | B Corp! Sophie breaks down how her team evolves from simple handlebars to fully individualized, moment-ready emails and shares real campaigns that delivered meaningful lifts. She’ll also walk through the framework Butternut Box uses to determine when and where personalization truly matters based on business need, customer expectation, and available resources. If you’re focused on practical, repeatable tactics to boost retention and re-engagement, join us December 11th at 10am EST / 1pm PST/ 3pm BST  ⬇️

Your brand has spent years building a wardrobe of creative assets, now it’s time to make every piece count 👠👚👖✨ In our Step 3 webinar, Scale Contextual Personalization with Modular Content, Movable Ink's Betty Rangel breaks down how marketers can turn existing assets into “endless new outfits” for every audience and moment. Think of it as one product image styled a hundred ways across email and mobile! Join us December 4th at 8:00 AM (PST) / 11:00 AM (EST) / 4:00 PM (GMT) to learn how data-connected content blocks can “dress themselves” in real time, bringing personalization at scale to life. Register for the webinar here ⬇️ https://lnkd.in/eNBHMiVb

“Enterprises don’t buy innovation. They buy safety.” At AI x MarketingSummit 2025, Iterable CEO Sam Allen sat down with Fal Sarkar CareerCOACH™ Services of the Bay Area to unpack the psychology behind enterprise AI buying, and why relationships, trust, and risk management matter more than features. Sam shared lessons from decades leading global GTM teams and dove into: 🎙️ Speaking the language of the C-suite 🥇 Winning your first enterprise customer 🏎️ Why SI partnerships accelerate every AI deployment 🤖 How Iterable is delivering safe, explainable, enterprise-ready AI If you’re selling or building AI, this conversation is a roadmap! Watch the full session ⬇️ https://lnkd.in/ex7HayHT

In a world where AI is stepping off the screen and into physical space, how do you market innovation that’s seen, not just explained? 👀🤖 This week on Let’s Chat IRL, Iterable’s Jeffrey Samuels sits down with Mike Nielsen, CMO of RealSense, to explore how vision technology is powering everything from robotics and automation to biometrics and immersive experiences. Nielsen shares his journey from engineer to marketing leader, explaining how he bridges the deep technical complexity with meaningful storytelling. Together, they dive into what it means to lead marketing in an AI-driven world, where the challenge isn’t simplifying the tech, but connecting it to real-world impact. Tune into Let’s Chat: The Vision Behind Physical AI to learn how RealSense is helping machines understand context, navigate space, and interact more intelligently, and how marketers can think more like product owners, storytellers, and systems thinkers in the AI era ⬇️ https://lnkd.in/euzMmfN3

AI has changed how we think, now it’s changing how technical marketers execute 🚀 Today, we’re launching the Iterable MCP Server, a secure, open-source access layer that lets AI assistants like Claude and Cursor act directly inside Iterable, not just answer. With this launch, Iterable is pushing the market forward, giving customers unmatched AI capabilities to scale their marketing programs. And we’re only getting started! Keep an eye out for even more AI- and agent-powered innovations coming to the platform this winter. ❄️👀 Watch the 30-second overview below and read more ⬇️ https://lnkd.in/gqyTreCn

Ever wish complex data could just…explain itself? Add generative AI and a boost from Amazon Web Services (AWS) Bedrock, and suddenly it can 🤖💬 Meet Iterable's AI Query Summary, helping marketers skip the data detective work and get straight to crafting memorable customer moments. Built on Amazon Bedrock, AI Query Summary taps into multiple foundation models to deliver natural-language insights with enterprise-grade security and flexibility. We’re thrilled to keep building with AWS as we create scalable, customizable AI solutions that deepen personalization and make marketers’ lives just a little bit easier! Watch the full video ⬇️ https://lnkd.in/eJ8JjT8d

The 2025 Iterable Expie Awards finalists are here! 🏆 From real-time personalization to human-centered storytelling, these marketers are setting the standard for what’s possible when creativity meets technology. Across industries and continents, this year’s finalists are transforming customer experiences, utilizing data with intention, orchestrating seamless interactions across channels, and demonstrating that empathy and performance can go hand in hand. This was our biggest year yet for submissions, and the level of innovation blew us away! We’re thrilled to celebrate the trailblazers behind it all, including Fabletics, Joybird, Morning Brew, ALG Vacations®, ATG Entertainment, REI, Findmypast, Prosper Marketplace, Rue Gilt Groupe, Life Time Inc., Nextdoor, Wolt, Brigit, Melbourne Football Club, and Secret Escapes. And, of course, our contenders for Marketing MVP of the year: Erik Bledsoe, Shweta Puri, and Hannah S.! To every finalist: hats off, hands clapped, Slack channels buzzing. You’re redefining what great marketing looks like, and we couldn’t be more excited to cheer you on! Check out the full list of finalists ⬇️ https://lnkd.in/etX9Sshg

Ready to take your moments-based marketing to the next level? 🆙 Join us for Step 3: Scale Contextual Personalization with Modular Content, part of our 5-step Playbook for Moments-Based Marketing webinar series. Join Andrew Hagen, Director of Solutions Marketing at Iterable, and Betty Rangel, Senior Product Marketing Manager at Movable Ink to discover how to amplify real-time personalization with Iterable’s Catalog, Snippets, and Templates, plus Movable Ink Studio—for one send and infinite creative. You’ll walk away with a blueprint for a scalable, customer-first content system powered by experimentation and automation! Register here ⬇️ https://lnkd.in/eNBHMiVb