Intuit Mailchimp

Great emails don’t just know your name, they know your problem. We chatted with GetUplift founder Talia Wolf to explore the real power of personalized email. It’s about more than saying hi, it’s about understanding your customer and solving a specific pain point.

Did you know that 32% of mid-market marketing teams cite customer-facing AI tools as a significant capability gap? It’s true! And our new report with WARC includes everything you need to close that gap. Ready to assess your AI readiness and jumpstart your adoption? Download The Marketing Equalizer to learn more: https://lnkd.in/gkekitpe

What do you do when you want to boost e-commerce sales? 🤔 Gruppo Terroni's answer: integrate Intuit Mailchimp with Shopify and watch your revenue grow. Gruppo Terroni unified data between platforms and built win-back campaigns targeting their wine box subscribers, to create marketing efforts that drove measurable growth. See how Intuit Mailchimp’s integration with Shopify can help you boost your e-commerce business. Tap here to learn more 👉 https://bit.ly/3XwLRgP

Customer expectations keep evolving faster than ever, and staying ahead of these shifts can make or break your holiday success. Sharon Harris has her finger on the pulse of what customers really want and expect from brands right now. Watch as she reveals how customer expectations shift at year-end and why understanding these changes gives you a competitive advantage. She debunks a common misconception about customer loyalty and shares the overlooked opportunities that companies are already seizing for the holiday rush. Stop guessing what your customers want and start connecting with them in ways that actually drive results. Discover more content: https://lnkd.in/ghBq2_6D

Feeling the holiday rush? Mid-December is all about delivery. Those gifts have got to get there. And now is your chance to turn solutions into sales. This is the phase where calm gives way to chaos, and shoppers are racing against the clock. We call them the Last-Minute Listers, and for them, the pressure is on. In fact, 76% of shoppers globally have made a purchase during this phase in the last two years. For many, it's not about finding the perfect gift anymore; it's about getting it on time. As e-commerce consultant Mark Baartse says, "Mid-December is when online sales fall off a cliff due to delivery concerns". Shoppers' anxiety about late deliveries drives them back into physical stores. This is your big opportunity! By shifting your focus from inspiration to intervention, you can become a problem-solver for these frazzled shoppers. Things like gift-wrapping services, express delivery options, or a clear emphasis on in-store availability can be a huge relief. Your customers may need a gift this instant. But luckily, you still have time to prepare. Download our new report, Holiday Shopping Unwrapped: Marketing Strategies for the Moments That Matter… while there is still time. https://lnkd.in/giH_KdNT

Ready to scale smarter and simplify global campaigns? Unifying email and SMS platforms drives stronger results. Join us on November 20, 11:00am - 12:00pm EST to discover how Intuit Mailchimp's new multi-country and multi-audience SMS capabilities can streamline your global marketing efforts. You will learn how to: - Run SMS programs across multiple countries. - Manage distinct audiences efficiently. - Measure performance—all from a single, unified Mailchimp account. Intuit Mailchimp helps you simplify your marketing stack, reduce complexity, and drive measurable revenue. Register now: https://bit.ly/48b8KfV

When Intuit Mailchimp and WARC reached out and asked to interview me as a Marketing AI Subject Matter Expert for their collaborative research on mid-market marketing organizations, I said yes immediately. The report, which includes survey results from over 1,200 marketers, was released today, and it’s an incredibly thoughtful look at how mid-market companies are approaching AI in their marketing orgs. My own biggest takeaway from reading the report 👉 Mid-market companies clearly see the opportunity that AI brings to marketing, but they’re struggling with the knowledge, skills, and talent needed to actually put it to use as effectively as they could be. (This isn’t just true for mid-market companies by the way! I see it across organizations of every size.) I see this as a huge opportunity for both individual marketers and marketing organizations who are willing to lean into this moment. On an individual level, this data tells us that building AI knowledge and skills is a competitive differentiator in a challenging job market (which, if we're being honest, will almost certainly become more and more challenging because of AI). Become the person who combines deep marketing expertise with practical AI fluency. Take the initiative to learn through courses, online education, and hands-on experimentation. That’s how you make yourself an indispensable marketer, both right now, and in the future. And if you’re a marketing leader, I hope you can recognize that this gap in AI skills and talent is ALSO your marketing orgs' opportunity. The fastest and easiest way to get this talent is to invest in developing your existing team’s AI skills and understanding now. Move early, use the tech effectively, and you’ll build a competitive moat that others will struggle to close. I see the gap between orgs that have invested in really building the team's skillsets and knowledge to leverage the tech, and the teams that haven't touched it, every single day. And when you read the report, you'll be able to see some of that that gap just through the quotes that came from the marketers in survey. You can read the full report here: https://lnkd.in/eVKiDA6W And if you’re ready to build more AI skills - for yourself or your team - I share a lot of free AI education for marketers on here, so make sure you're following. (I also have an online course and work with marketing teams on upskilling) ---- NOTE: This is NOT a paid collaboration, and I am not financially benefitting from you downloading this report in any way. I participated in being interviewed for the report because it's from two very reputable organizations (Intuit Mailchimp and WARC), and I'm sharing the final report because I think it's full of helpful insights and information for everyone in marketing.

Big brands keep getting bigger thanks to ‘the law of double jeopardy’. Smaller brands tend to have both fewer customers (lower market penetration) and lower customer loyalty (lower repeat purchase propensity). But what if AI could flip the script? In this episode of The WARC Podcast, sponsored by Intuit Mailchimp, WARC’s Lexi Wolf is joined by special guests  to discuss how AI can be a rocket ship for mid-market brands (and what skills you’ll need to get on board). Guests: Jillian Ryan, Senior Manager, Content Marketing Strategy, Intuit Mailchimp Caroline Giegerich, VP, AI & Marketing Innovation, IAB 🎙️ AI can be a rocket ship for mid-market brands – out now

We're so excited to share our new report with y'all. Check out what our partners WARC have to say about it:

Today, mid-market marketers have one major gap in their arsenal: AI literacy and capability. Our latest research for The Marketing Equalizer report, conducted with WARC, shows that marketers have faced challenges over the last 5 years, ranging from COVID-19 to suppressed customer demand and skyrocketing costs. The rate of change in the marketing landscape, including channel fragmentation, volatile platform algorithm changes, and signal loss from cookie deprecation, hasn’t made life any easier. With smaller staffs and budgets and myriad tasks on their plate, mid-market marketers have high hopes that AI can make them more competitive. But they also know they need to upskill their AI literacy. Inside The Marketing Equalizer report, we cover the following topics: 1. The resilient mid-market: Overcoming challenges and pursuing growth Economic pressures are compounding the systemic issues faced by mid-market companies. Smaller marketing departments mean organizations often lack specialists in core disciplines. They also struggle to recruit talent with the right know-how. Expertise in AI is identified as a top concern among mid-market marketers. 2. The mid-market’s marketing playbook: What’s working now Channel diversification is low. Across both paid and owned media, the average mid-market company uses just 4.85 channels. Short-term goals appear to drive paid media selection, with search, social, and retail media dominating. Owned channels, including email and SMS, are critical to building momentum. 3. Martech and AI: The powerhouse duo transforming marketing Martech plays a pivotal role for mid-market marketers, especially in B2B. Companies with access to 4+ martech platforms conduct more tests, optimize more effectively, and feel they have a competitive edge. Most mid-sized organizations are only just starting their AI journey, and clear barriers to adoption remain. 4. The equalizer advantage: How mid-market marketers can unlock the potential of AI AI can’t replace a sound marketing strategy, but it can amplify effectiveness. It can augment creativity and decision-making (“done with you”) or automate execution (“done for you”), giving marketers leverage to address their pain points. A well-executed AI strategy must involve a structured journey: identify and prioritize areas of impact, assess your company’s readiness for AI tools, appoint accountable leaders who guide AI adoption, and implement AI that aligns with your marketing objectives. Ready to level up? There’s all this and more in The Marketing Equalizer. Get your free report: https://lnkd.in/gkekitpe