Infinitive is proud to sponsor the Databricks Data + AI World Tour in Washington, D.C.! We’re thrilled to join an event that brings together leaders and innovators shaping the future of data and AI. Our team will be on-site throughout the day, ready to connect, collaborate, and explore what’s next in data, analytics, and AI-driven transformation. If you’ll be attending the D.C. stop, come say hello! We’d love to meet you and share how Infinitive and Databricks are partnering to help organizations turn data into real-world results.
Infinitive
Business Consulting and Services
Ashburn, Virginia 32,543 followers
Infinitive is a Data and AI consultancy.
About us
Infinitive is a data and AI consultancy that enables its clients to modernize, monetize, and operationalize their data to create lasting and substantial value. We enable global brands to deliver kick-ass results through insights, innovation, and efficiency. We possess deep industry and technology expertise to drive and sustain adoption of new capabilities. We match our people and personalities to our clients’ culture while bringing the right mix of talent and skills to enable a high return on investment. Our strong workplace culture has received recognition from Inc. magazine, The Washington Post, Consulting Magazine, Washington Business Journal and other top media outlets and awards programs.
- Website
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http://www.infinitive.com
External link for Infinitive
- Industry
- Business Consulting and Services
- Company size
- 51-200 employees
- Headquarters
- Ashburn, Virginia
- Type
- Privately Held
- Founded
- 2003
- Specialties
- Change Management, Business Transformation, Cybersecurity, Cloud Governance, Cloud Transformation, Databricks, Cloud Data Platforms, Advanced Analytics & Machine Learning, Data & AI Transformations, Databricks Lakehouse Migration, Cyber Data Solutions, Unity Catalog Governance & Data Lineage, Retrieval Augmented Generation (RAG) Solutions, Data Governance & Compliance, Databricks Lakehouse Architecture, Generative AI & Machine Learning, Cloud Governance & Security, Advanced Analytics, Data Strategy, and Data Modernization
Locations
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Primary
Get directions
20405 Exchange St
Suite 271
Ashburn, Virginia 20147, US
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Remote - Multiple Markets, US
Employees at Infinitive
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Denis McFarlane
Founder & Executive Chairman, Infinitive | Data and AI Consulting | Sharing lived experiences and the wisdom earned as a CEO, Entrepreneur…
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Brian Gomolka
Transformation Leader | Helping Companies Solve Big Problems Through Technology, Data, Product, Risk, & Change Management | Infinitive, a Management…
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Bruce Semisch
Versatile Management Consultant | Executive at Infinitive
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Phil Kyle
CEO, Infinitive, a data and AI consultancy.
Updates
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Last week, Infinitive held its November Core Day, providing an opportunity to align on priorities, acknowledge progress, and reconnect as a unified team. We opened with a focus on one of our core fundamentals, as Nicholas Cichon shared what Fundamental #12: “Kick ass for our clients and fellow Infinitivians” means to him.🫏🌟 His insights were a powerful reminder of how dedication, teamwork, and a commitment to excellence shape the impact we deliver every day! Each Core Day, we also honor the individuals who go above and beyond. This month, we’re proud to recognize Christopher Marano and Elias Costello as our Infinistars! ⭐👏 They both exemplify leadership, integrity, and the values that move Infinitive forward. Congratulations! We concluded the day with a happy hour at Ometeo, offering time to connect and reflect outside the workplace. Huge thanks to Michelle (Viar) Robertson, SHRM-CP for bringing the day together and making it a standout Core Day! Infinitive’s people-first approach remains central to how we grow, innovate, and succeed. Investing in our team is foundational to our continued progress.
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That’s a wrap on the Databricks #DataAIWorldTour in NYC! Brandon Peretin, Brad Bridges, and Jeff Theobald had a fantastic time connecting with industry leaders, exploring what’s next in data and AI, and sharing how Infinitive is helping organizations accelerate smarter, faster transformation. The momentum around new Databricks capabilities shows just how quickly the landscape is evolving — and we’re excited to help our clients turn these innovations into real impact. A big thank you to Databricks for bringing such an energizing event to New York, and to our partners who joined us throughout the day. Until next time, NYC! 🗽✨ Next stop: Data + AI World Tour in Washington, D.C!
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Infinitive is excited to be at the #DataAIWorldTour in New York City with Databricks! 🗽 If you’re attending, come find the Infinitive team, we’d love to connect and talk about how we’re helping organizations accelerate their data and AI transformation with Databricks.
#DataAIWorldTour NYC starts now! 🗽 Thousands of data leaders, innovators, and visionaries are here to explore the next frontier of AI. We’re super excited to share the latest advancements in AI agents, Agent Bricks, Lakebase, and more. Follow along for highlights.
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Infinitive is heading to the Databricks Data + AI World Tour in New York City this week! As a proud sponsor of the event, our team will be on site and exploring the latest innovations in data, AI, and lakehouse transformation. Representing Infinitive, Chelsea Woodring, Brad Bridges, and Brandon Peretin will be in attendance, ready to connect and discuss how we’re helping organizations accelerate their data and AI needs. We’re also hosting a cocktail hour afterwards at The Bar Room at Altair in Arlo Midtown, just steps from the Javits Center. Join us for drinks, light bites, and great conversations with Infinitive and Databricks experts as we unwind after a full day of sessions. Interested in attending? Contact us to register and secure your spot for the cocktail hour! https://lnkd.in/g8NNrKXw
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Data migrations don’t have to be a high-stakes gamble. When moving foundational data, organizations often face the same challenges, data quality issues, downtime fears, performance bottlenecks, and compliance risks. At Infinitive, we turn those risks into managed checkpoints by combining our metadata-driven frameworks with the powerful capabilities of Databricks, from automated validation and scalable architecture to Unity Catalog–driven governance. In our latest blog, discover how Infinitive anticipates and mitigates the most common migration challenges, ensuring your move to a modern lakehouse is fast, secure, and predictable. Read more: https://lnkd.in/e7Jf6zbe
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Infinitive recently partnered with Databricks to host a successful Databricks Day at the University of Delaware, led by Infinitive’s Brandon Peretin and Jeff Theobald. This event brought together more than 40 attendees from Delaware’s IT and Research teams to explore how Databricks and Infinitive are driving data innovation across Higher Education and the Public Sector. A huge thank-you to Morgan Patterson from Databricks for her partnership and continued collaboration, and to Sunita Chandrasekaran from the University of Delaware for helping make this event such a smooth success! It was inspiring to see the excitement around Databricks’ capabilities, from Lakehouse and Unity Catalog to Mosaic AI, Genie, and Agent Bricks, and how these technologies are being applied to real-world higher-ed use cases like student analytics, real-time streaming, and research acceleration. We’re thrilled to continue empowering universities and public institutions to unlock data intelligence and innovation.
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Infinitive is proud to sponsor the Databricks Data + AI World Tour in New York City! We’re excited to be part of this incredible event bringing together data and AI innovators from around the world. Our team will be on-site throughout the day, ready to connect, collaborate, and talk about the future of data, analytics, and AI. If you’ll be attending the NYC stop, come say hello! We’d love to meet you and share how Infinitive and Databricks are partnering to drive real-world transformation.
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Why Good AI Depends on Great Data We’ve all seen it, tools like ChatGPT or Copilot deliver confident, detailed answers that sound completely right… until you dig in and realize they’re based on bad or incomplete data. That’s the core challenge with AI today: if the data foundation is weak, the intelligence built on top will be too. AI doesn’t “know,” it predicts. Those predictions are only as trustworthy as the data feeding them. Without a clear data strategy, even the most advanced models can reinforce bias, miss key insights, or lead teams down the wrong path. To build reliable, business-ready AI, organizations need: ✅ A unified data architecture that eliminates silos ✅ Clear governance and lineage to ensure trust and compliance ✅ Clean, trusted data that drives confident decisions and impact That’s where Infinitive and Databricks come in, helping organizations modernize their data platforms, strengthen governance with Unity Catalog, and unlock AI that’s built on trusted, transparent, and well-managed data. Because the truth is simple: you can’t have good AI without great data. Ready to strengthen your data foundation for AI? Reach out to Infinitive to learn how our team can help your organization turn trusted data into business-ready intelligence. https://lnkd.in/g8NNrKXw
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Data Tip Friday: The Hidden Cost of “Messy” Data Bad data doesn’t just slow down analytics, it creates ripple effects across your entire organization. When data is inconsistent, duplicated, or incomplete, it can erode trust, distort insights, and stall innovation. Here’s how to stay ahead: ✅ Establish clear data ownership – Every dataset should have an accountable owner to ensure accuracy and reliability. ✅ Automate governance – Tools like Databricks Unity Catalog make it easier to manage permissions, track lineage, and maintain compliance at scale. ✅ Continuously monitor quality – Build automated validation checks directly into your pipelines to catch anomalies before they impact reporting or AI models. When your data is clean, connected, and governed, your teams move faster and make smarter decisions. At Infinitive, we help organizations turn their data into a trusted, high-performing asset, accelerating innovation with Databricks’ unified platform for analytics and AI.