Clarify

Patrick recently grabbed the mic and shared Clarify’s vision for an autonomous CRM at Madrona's 2025 IA Summit. It was also great to see the same theme show up across other IA40 Spotlights. A few teams pushing on different parts of the autonomy stack: • Browserbase – browser-level control for agents • Aaru – multi-agent simulation • Dropzone AI – autonomous analyst agents • DISTYL – smarter, contextual data access • Modal – fast infra for AI workloads Different angles, same direction: more software doing the work for you. If you want to hear our vision firsthand, here’s Patrick's presentation:

Today, we’re shipping big two updates at Clarify while gearing up for our December release: 1️⃣ 𝗔𝗜 𝗙𝗶𝗲𝗹𝗱𝘀 — 𝗻𝗼𝘄 𝗹𝗶𝘃𝗲 𝗳𝗼𝗿 𝟭𝟬𝟬% 𝗼𝗳 𝘂𝘀𝗲𝗿𝘀 Describe a field (e.g., “Closed-won reason”, “Tech stack”, “Deal score”) and Clarify generates it, configures it, and autofills it using your meetings, emails, enriched records, internet research, and deal context. No manual config. No extra tools. 2️⃣ 𝗠𝗖𝗣 𝗦𝗲𝗿𝘃𝗲𝗿 𝗳𝗼𝗿 𝗖𝗹𝗮𝘂𝗱𝗲 — 𝗻𝗼𝘄 𝗶𝗻 𝗲𝗮𝗿𝗹𝘆 𝗮𝗰𝗰𝗲𝘀𝘀 Ask Claude questions like: “𝘏𝘰𝘸 𝘮𝘢𝘯𝘺 𝘚𝘓𝘎 𝘥𝘦𝘢𝘭𝘴 𝘥𝘪𝘥 𝘸𝘦 𝘤𝘭𝘰𝘴𝘦 𝘵𝘩𝘪𝘴 𝘮𝘰𝘯𝘵𝘩 — 𝘢𝘯𝘥 𝘸𝘩𝘺 𝘥𝘪𝘥 𝘸𝘦 𝘸𝘪𝘯 𝘵𝘩𝘦𝘮?” Claude writes real SQL against your Clarify data — including your new AI Fields — and returns the answer instantly. This is what an autonomous CRM looks like. Check out Matt Hodges's demo below, recorded in our live production instance. No scripting. No editing. P.S. One more thing… 🎄Christmas is coming early to Clarify. Can you see it? 😉

Three months ago, Midnight Marketing added podcasting as a new service at our agency. I’ve been obsessed with podcasting for the past two years, but this is the first time I’ve actually had to go out and actively sell it to others. Very quickly, I threw myself into reaching out to prospects, getting excited, getting rejected, getting ghosted, getting momentum again… all while trying to keep thirty conversations straight in my head. It’s been one of the most humbling experiences of my career so far. And if you don’t have one place to hold all of that information, it gets messy fast. That’s where Clarify changed everything for me. Before using Clarify's autonomous CRM , I was duct-taping a system together with Notion docs, Google Sheets, screenshots, Slack threads, and half-written notes. I was constantly digging for context, trying to piece conversations together from multiple places, and spending too much time managing the system instead of working the deals inside it. Clarify flipped that overnight. There is no setup or maintenance like legacy CRM tools. It simply starts working. Every contact enriches itself automatically with job title, company, email, and social links. Every conversation, whether it comes from email, LinkedIn, or a call, lands in the right place. Deals update themselves. Follow-ups surface when they need to. The entire pipeline becomes something you can trust instead of something you are always chasing. When you are building something new, the last thing you need is more admin. Clarify handles the busywork so I can focus on selling, building relationships and pipeline. 2026 is going to be a big year for us, and Clarify has taken so much of the early chaos off my plate that I can actually stay focused on building this new podcast division instead of wrestling with scattered notes and half-finished spreadsheets. And the more I talk to companies, the more obvious it becomes that most marketing teams still don’t have a real long-form content strategy in place. That’s wild to me, because podcasting is one of the strongest trust-building tools we have today. It bridges the digital and physical worlds, builds a media engine of content, and it gives brands a way to show the human side of what they do to build trust in a way no short-form post ever could. If you’re drowning in scattered notes and half-built systems and want an autonomous CRM that actually works for you, you should try Clarify today (they've also got an absolute killer team). I could not recommend it more highly. It has genuinely changed the way I operate.

Should you chase logos? Sometimes: if you pick the right ones. As Enzo Avigo (formerly CEO of June, now at Amplitude) says: if you land one or two iconic, fast-growing customers, grow with them — they can become a massive share of your revenue. But not all logos are equal. For example, if you're focused on startups and SMBs, you're likely not optimizing for enterprise-grade features like RBAC or SSO. The logos that matter are the ones that matter to founders: fast-growing, startup-native teams. Chase logos strategically. The right ones compound. More on this from Founder Led: https://lnkd.in/e_WhSy6h

Excited to welcome Salvatore Sodano to Clarify as a Senior Engineering Manager 🎉 Sal previously led engineering teams at companies like, LaunchNotes, Stripe,and Graph AI. At Clarify, he’ll lead the team building our customer engagement features, including campaigns and what comes next 😉

Sales tech evolves. The truth doesn’t: people buy from people. That’s why founders still win deals at a high rate. Bobby Pinero, Co-founder and Chairman of Equals, agrees: your edge in sales is showing up as you. Honest, energetic, founder-level conviction. Read more about the mindset shifts behind successful founder-led sales: https://lnkd.in/eYK6yzBs

Our biggest product release yet is yours next month. Stay tuned.

We just rolled out AI Fields to early users and the feedback so far can be summarized in two words: “Damn. Impressive.” With AI Fields, you can: 1. Describe the field you want to create, Clarify’s AI will generate it for you. 2. Autofill complex fields by referencing info across your CRM and the internet. 3. …and much more. A few early use cases we’re seeing: • ICP Fit: “Based on x, y, z — is this person our ICP?” • Funding News: “Find the company’s most recent funding round.” • Sentiment: “Analyze call transcripts and emails to gauge customer sentiment.” It’s another step toward making your CRM truly autonomous.

I co-published a piece on the importance of founder communities with Patrick Thompson from Clarify. Bottom line: Being a founder is the loneliest job in world. The only cure is to find a sense of belonging with similarly maniacal individuals that you resonate with.