Customer.io

Marketers today trying to figure out which brands have their omnichannel strategy dialed in vs. which ones are just vibing through BFCM

Les Mills International retained 53% of at-risk subscribers by shifting from reactive to predictive. Here's how to build your own churn prevention system: 1. Track behavior, not just state: Stop relying on profile attributes that update whenever they feel like it. Send real-time events when customers take (or don't take) key actions. When someone signs up for a plan but doesn't use it for 5 days, you need to know immediately—not when your data warehouse decides to sync. 2. Build your risk model where your data lives: Create your churn prediction model in Snowflake (or wherever your data lives). Then enrich those segments with real-time behavioral events from your CDP—like Twilio Segment—before sending them to your messaging platform. This setup means your targeting stays data-driven while your triggers stay immediate. You get the accuracy of a machine learning model with the speed of event-based automation. 3. Trigger the right message at the right moment: High-risk subscriber approaching renewal? Annual plan discount. Stopped using your product but not near renewal? Re-engagement campaign. The intervention changes based on both risk level and context. 4. Optimize for behavior change, not opens: Track the actions that actually matter as conversion goals. For Les Mills, that was workout completions. For you, it might be logins, feature usage, or purchases. The payoff? Les Mills converted 80% of at-risk subscribers to annual plans and saved hundreds of thousands in acquisition costs. Mindy Seto walked through the entire system in our recent webinar—including the actual workflows and data setup. Watch the full breakdown here: https://lnkd.in/gP4St8wQ

Your family's group chat is heating up with last-minute Thanksgiving panic. And while we can't help with that turkey disaster, we do have recipes for AI-powered lifecycle marketing that really impress (and don't require hours of attending to an oven). Inside the Lifecycle Marketer's AI Prompt Cookbook, you'll find ready-to-use prompts for: 🥑 Segmenting audiences without the guesswork 🍋 Writing re-engagement emails that bring people back 🍅 Building automations that run while you're offline 🌶️ Optimizing performance across every customer stage Everything's organized by skill level, and each prompt includes the tools you need, what you'll accomplish, and copy you can steal and adapt. Your family may not be that impressed, but your campaigns will. Download the cookbook: https://lnkd.in/gFQZFW6K

"I can't do this anymore. I'm so sick of this campaign I'm working on. Please help!!" Ever vented to ChatGPT? You're not alone. (Seriously, we've all been there) AI tools promise to make us faster, sharper, better marketers, but there's a gap between what AI can do and what your brand actually needs it to sound like. Training AI to write in your voice? Possible. But it takes serious time, organizational commitment, and a lot of trial and error. And even then, it's not quite there yet. This is the reality we're digging into in Talk Shop—our new series where marketers get honest about using AI in the wild. The messy parts. The breakthroughs. The moments where you realize just how much context you've absorbed as a human that AI hasn't. Our first episode drops next Tuesday, December 2nd. Hosted by Customer.io's Naomi West, with guest Mary Aguililla, Lifecycle Marketing Manager at Hatch.

Heading to Business of Apps Berlin this week? Come find us at Stand 4 on Nov 27! We'll be the ones talking about smarter customer messaging (and comparing notes on the best currywurst in the city) 🌭

Big news: Customer.io ranked in Deloitte’s Technology Fast 500 list, up 100 places from last year! 🏆 This award celebrates the most innovative and fastest-growing tech companies across North America — and we’re proud to be recognized among them. This achievement reflects the remarkable momentum of our customers and the incredible people behind Customer.io who make it all possible. We’re deeply grateful for the partnership, trust, and energy that continue to drive our growth. #DeloitteFast500

AI is opening up new territory for lifecycle marketers—letting us be more strategic, more creative, more focused on the work that actually moves the needle. But it's also raising questions we're all navigating in real time: How do you become an expert at using AI, not just using tools? What does it take to get the best results when the tech keeps evolving? And as AI handles more of the execution, how do the next generation of marketers build the instincts that make them great at this? Talk Shop is our new series where lifecycle marketers and customer engagement experts explore what's working, what's still messy, and what we're all learning as we go: 💫 How AI is changing the way we work (for the better) 💫 What it takes to master these tools and stay ahead 💫 The questions worth asking as this tech reshapes our field Tune in to the series to hear from experts Emily McGuire, Senior Lifecycle Marketing Manager at Close, Mary Aguililla, Lifecycle Marketing Manager at Hatch, and Will Pearson, Co-Founder of Scalero.

Ground control to major marketers: Customer.io has landed at Slush 2025 in Helsinki! 🧑🚀 Step inside mission control (aka the Customer.io booth!) and see what it's like to manage personalized journeys across email, SMS, push, in-app, and webhooks from a single command center. 🚀

It's Women's Entrepreneurship Day. A good reminder that women are out here building companies, running teams, and figuring out marketing strategies that didn't exist before they created them. Tomorrow at 11 am ET, we're sitting down with three of them. Nomiki Petrolla, Brianna Doe, and Lashay Lewis are joining Molly Evola from Customer.io for Future is FeMail: Women who Move Markets. They're talking about what it actually takes to grow a brand when you're also growing the business—the early campaigns, the pivots, the moment you realize you need to hire, and how you bring other women along the way. RSVP to attend or to get a copy of the recording sent your way: https://lnkd.in/gC9q4skg