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https://www.telusdigital.com/insights/customer-experience/article/why-consumers-prefer-ai-assistants-to-apps-and-how-brands-should-respond?utm_campaign=2025-Q4_cxm_&utm_medium=soc_&utm_source=link&utm_content=_why-consumers-prefer-ai-assistants-to-apps-and-how-brands-should-respond