Vitaly Friedman’s Post

💎 UX Mapping Methods (Guides + Miro/Figma Templates) for empathy maps, customer journey maps, experience maps and service blueprints ↓ ✅ Empathy maps capture user’s mindset for tasks. ✅ Journey maps describe a persona’s specific interaction. ✅ Experience maps cover “full” UX across all user types/products. ✅ Service blueprints focus on internal processes and flows. ✅ Process maps capture user’s mental model, done by users. ✅ Empathy maps: 4 quadrants — Says, Thinks, Feels, Does. ✅ Journey maps: 4 lanes — phases, actions, thoughts, emotions. ✅ Experience maps: 4 lanes — phases, actions, thoughts, emotions. ✅ Service blueprints: 4 lanes — user, frontstage, backstage, support. ✅ Process maps: no lanes — sticky notes, organized by users. ✅ Use empathy maps in initial design phase and early research. ✅ Experience maps inform and shape the customer journey map. ✅ Journey maps are a key reference in entire design process. ✅ Service blueprints are drafted after user journey mapping. ✤ Useful resources UX Mapping Methods: A Cheat Sheet, by Sarah Gibbons https://lnkd.in/eSnExG4h UX Mapping For Product Design, by Aaron C. https://lnkd.in/e-Ta2xf9 Ultimate Guide to UX Mapping (+ Templates), by Joshua Zak, Justin Tan, Peter Komierowski, Mackenzie Mitschke Docs: https://lnkd.in/eyRn7-qt Figma: https://lnkd.in/eAV_h-hY Miro: https://lnkd.in/e-ehjg65 Spotify Journey Mapping Template, by Alexandria Goree, Faith McAllister https://lnkd.in/egSM5jnV Shopify Process Mapping Example, by Sean McGowan https://lnkd.in/eYYEH3xU Guide To Customer Journey Mapping (+ Template), by Taras Bakusevych https://lnkd.in/e-emkh5A Guide To User Journey Maps + Miro/PDF Templates, by Stéphanie Walter https://lnkd.in/erheegtf Journey Map vs. Service Blueprint, by Morgan Miller, Erika Flowers https://lnkd.in/d8tNmKe2 As Stéphanie Walter noted, user journeys often start way before users actually start interacting with our product — so always consider non-digital touchpoints as well. Users might even need to consult other tools and services as they interact with yours, so keep track on them, too. UX mapping helps document and visualize findings and constraints. More often than not, it becomes a general reference for the entire team, guiding and shaping decisions and directions. But: make sure to question assumptions and biases early. Once they live in your UX map, they grow roots — and it might not take long until they are seen as the foundation of everything, which can be remarkably difficult to challenge or question later. #ux #design #research