MAKE UP FOR EVER

DID YOU HEAR ABOUT OUR ICONIC POP-UP IN PARIS? This past weekend, MAKE UP FOR EVER created a pop-up at Café Nuances in Paris, and it was a tremendous success! The concept? A vibrant space dedicated to unleashing creativity through makeup, where the coffees echoed the iconic shades of our Artist Color Pencils! At MAKE UP FOR EVER, we believe that expertise unlocks imagination: the right tools, the right performance, and the freedom to play. Because for us, makeup is a game. A playful way for you to explore, try, celebrate your individuality, and express yourself with confidence. Here's to creating and embracing every nuance of who you are. ✨ #MAKEUPFOREVER

ONE DAY TO SHAKE THINGS UP 🚀 One day to break the rules. Challenge the norm. Push boundaries... together! At MAKE UP FOR EVER, we turned our creative energy into action with a one-day hackathon fully dedicated to innovation with a common goal: to drive tangible impact and define the future of our brand. A day fueled by passion, ideas, and teamwork; where over 50 talents from across departments came together to imagine, design, and pitch bold concepts that could shape the future of the brand. After hours of intense brainstorming and collaboration, each team brought their vision to life on stage, pitching to our Top Management in a series of high-impact presentations. Three projects stood out, rewarded for their creativity, relevance, and fearless spirit, and will be developed as a team with the support of Top Management. A huge thank you to everyone who dared to go beyond their daily routine, embracing the MAKE UP FOR EVER mindset: collaborative, creative, and endlessly curious.   #MAKEUPFOREVER

BEAUTY WITH NO FILTER   This month, we look back at a truly powerful moment: our Vitiligo Masterclass at the MAKE UP FOR EVER Academy, in partnership with the Association Française du Vitiligo.   Eight women. Two makeup artists. A wave of emotion. And above all, a space of freedom, expression, and unapologetic beauty, with no filter. Guided by our talented makeup artists Cathelyne Viriot and Alicia Laurent, along with their students, the participants experienced much more than a makeup session: a transformation. A true “me” moment. “This makeup doesn’t hide who I am, it reveals me.” “For the first time, I look at myself without judgment, just with pride.”   A huge thank you to all the participants and to Martine Carré for sharing their voices and stories with us.❤️ #MAKEUPFOREVER #COMMITTEDFOREVER

HD SKIN FULL COVER CONCEALER AT SEPHORIA 2025! 🎬✨   This month, we were thrilled to participate in SEPHORiA Paris, SEPHORA's premier beauty event, featuring 45+ brands and the latest trends. We highlighted our HD SKIN FULL COVER CONCEALER to 5000 guests.   Our booth offered an immersive cinema experience with engaging storytelling: themed decor, cinema tickets, mini-screenings, popcorn, and a grooming station. Premium gifting, with deluxe and full-size gifts via a fast QR code system, was a hit!    Thanks to everyone who visited our booth!   #MAKEUPFOREVER #SEPHORIA2025

Lines cleaner. Message louder. Our new logo embodies what MAKE UP FOR EVER stands for today: artistry, confidence, and edge. Same creative soul. New attitude. This is us, now. #MAKEUPFOREVER #BrandIdentity

PINK OCTOBER WITH ODYSSEA 🎀 MAKE UP FOR EVER’s collective was back at the Odysséa Organisation Paris race to support breast cancer research. Our team of 40 runners, faces shining with glitter and determination, joined the movement alongside 50,000 fighters and supporters, to create a powerful wave of pink solidarity. This year, we stood alongside our fellow LVMH Maisons — Maison Francis Kurkdjian, Benefit Cosmetics, Guerlain and LVMH Fragrance Brands. Nearly 250 runners and walkers took part, helping to make this a record-breaking year in support of the Gustave Roussy Institute, with €1,050,000 raised for research. A huge shout-out to everyone who participated in Odyssea race. Our hearts go out to our fellow employees and their loved ones who are battling this disease. Photo credits: Frederique Toulet   #MAKEUPFOREVER #COMMITTEDFOREVER #PINKOCTOBER

MAKE UP FOR EVER X ZOMER, THE ART OF TURNING EVERYTHING UP Two voices, one playground. For SS26 Paris Fashion Week, we joined forces to turn everything up. zomer bends silhouettes with playful rebellion, while MAKE UP FOR EVER twists faces into living statements. Together, we craft ephemeral styles with precision that cuts sharp - celebrating joy, humor, and audacity. It is not about less or more; it is about impact. Makeup that owns the runway, not the other way around. The new Artist Color Palette took center stage, showcasing unapologetic self-expression, where the unexpected detail flips the whole look. Fashion and beauty, same pulse, same purpose.   Credits: Janeen Witherspoon, lead makeup artist   #MAKEUPFOREVER #Zomer #FW #SS26 

CELEBRATING THE RISING STARS OF MAKE UP FOR EVER ACADEMY   Following the recent MAKE UP FOR EVER Academy Graduation, we are excited to showcase the stunning body and face art created by our talented emerging makeup artists. These final projects, presented by over 60 students from our 6- to 12-month Beauty, Artistic & Cinema programs, demonstrate their artistic development, personal growth, and the advanced professional skills they have cultivated at MAKE UP FOR EVER ACADEMY.   A huge congratulations to all graduates and our dedicated pedagogical team for setting a new standard in makeup artistry education and creative expression.   We wish you all success in your future endeavors! Photos credits: Clovis Lalanne   #MAKEUPFOREVER #MAKEUPFOREVERACADEMY #GRADUATION

ARTIST COLOR CRAYON POP-UP EVENT IN SHANGHAI Our Shanghai teams hosted a spectacular pop-up event to celebrate the launch of our Artist Color Crayons! The event took place at the Sômthin'else store on Yuyuan Road, one of the busiest streets in Shanghai. With over 2500 public attendees and more than 20 influencers and friends of the House, the atmosphere was electric and so creative! A big thank you to everyone who came to share their passion for color and art. #MAKEUPFOREVER

BACK TO SCHOOL   We are thrilled to welcome a new generation of passionate talents, ready to push the boundaries of makeup artistry. Whether it is in Paris, Bruxelles or Shanghai, our program is designed to provide comprehensive and immersive courses, ranging from the basics of artistic makeup to the most advanced techniques in special effects and body painting. Our expert trainers, from different backgrounds, will support the students through every step of the way, sharing their knowledge and passion.   Welcome to all our students: your creative journey starts now! ✨   #MAKEUPFOREVERACADEMY #BACKTOSCHOOL