History made with record-breaking audiences! If you were one of almost 25 million Canadians watching the Jays’ Postseason run, you know it wasn’t just electric—it was unforgettable. Hope, heartbreak, and immense pride, all in one. Game 7 made history as the biggest Canadian broadcast in over 15 years, reaching 18.5 million Canadians. The Blue Jays didn’t just play for Toronto—they played for the nation, uniting Canada in the 2025 World Series like never before: ▪️ Reached 57% of Canadians ▪️ Owned nearly 70% of primetime TV share ▪️ And Game 7 delivered bigger Canadian audiences than the biggest Superbowl! Sportsnet delivered unmatched storytelling and historic engagement, proving the power of live sports to captivate and connect Canadians coast-to-coast: https://lnkd.in/dEfj-ZsC #Rogers #Media #Baseball #BlueJays
Rogers Sports & Media
Media Production
Toronto, Ontario 34,307 followers
Canada’s fastest growing sports & entertainment content provider, reaching 95% of Canadians.
About us
Rogers Sports & Media is a premier broadcast, content and streaming company that drives advertising impact by connecting with more than 30 million Canadians monthly. Our premium properties drive effective advertising solutions to deliver positive outcomes for our partners and customers. Building trust is our game, and it’s what we do best. We work harder than anyone else to get you results that make an impression. Our wide variety of assets include more than 50 radio stations, more than 65 community TV channels, 23 conventional and specialized television stations, podcasting, e-commerce, and more. We create compelling stories through a variety of strong brands, including Canada’s #1 sports media brand Sportsnet, Toronto Blue Jays, Citytv, Breakfast Television, CityNews, 98.1 CHFI, KiSS, Today’s Shopping Choice, and more.
- Website
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https://www.rogerssportsandmedia.com/
External link for Rogers Sports & Media
- Industry
- Media Production
- Company size
- 1,001-5,000 employees
- Headquarters
- Toronto, Ontario
- Type
- Public Company
- Specialties
- Television Advertising, Digital Media, Radio Advertising, Data, Content Marketing, Publishing, Digital Content, Programmatic, Broadcasting, Local News, Live Events, and Sports
Locations
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Primary
Get directions
1 Mount Pleasant Rd
Toronto, Ontario M4Y 2Y5, CA
Employees at Rogers Sports & Media
Updates
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This isn’t just baseball—it’s a culturally historic moment that your brand can be part of. The Toronto Blue Jays are holding a 3–2 lead in the World Series and coast-to-coast viewership is surging, reaching 47% of the population, as the nation rallies behind Canada’s team. Like the Jays’ on-field performance, our audience performance speaks for itself: ▪️ Sportsnet is the most-watched channel in Canada right now. ▪️ Sportsnet+ Blue Jays audiences have achieved their highest level ever! ▪️ Rogers Sports & Media has owned 65% share of total primetime TV viewing since the start of the World Series. ▪️ 45 of the top 50 programs in 2025 to date belong to Rogers Sports & Media. The Jays are one win away, and millions of Canadians will be watching like never before. Be part of this historic moment on Sportsnet, Canada’s #1 Sports Network: https://lnkd.in/dEfj-ZsC #Rogers #Media #Baseball #BlueJays
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Feeling a little sleep-deprived today? You’re not alone. Over 4 million Canadians were still watching Game 3 of the World Series at 2 a.m. — capturing an incredible 71% of total TV tuning. ▪️ Game 3 reached 13.3 million Canadians (that’s 33% of the population!) ▪️ The first 9 innings drew an average audience of 6.2 million viewers, followed by 5.5 million viewers from the 10th inning through to 2 a.m. These numbers highlight the unmatched reach and engagement power of Rogers Sports & Media. Be a part of history on Canada's #1 Sports network: https://lnkd.in/dEfj-ZsC #Rogers #Media #Baseball #Jays #Sportsnet
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The Toronto Blue Jays are your 2025 American League Champions! 🏆⚾ What a night for Canada! Game 7 of the ALCS shattered records, drawing an average of 6.0 million viewers and reaching 11.8 million Canadians throughout the game. Sportsnet dominated Canadians’ attention last night, with a 55% share of total TV tuning—outpacing all other network TV channels. Even more impressive, streaming audiences on Sportsnet+ alone outperformed every TV channel. This historic broadcast is now the highest-rated Blue Jays game ever on Sportsnet. Now, the Blue Jays are heading to the World Series for the first time in over 30 years, and Sportsnet will be there every step of the way. Catch every pitch, every moment, and every record-breaking audience on Canada’s #1 Sports Network! Contact us to buy into the action: https://lnkd.in/dEfj-ZsC #Rogers #Media #Sports #Baseball #BlueJays
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Everyone’s Watching Sportsnet Right Now! 🥇 Yesterday was a landmark day in Canadian sports: the Blue Jays clinched their first ALDS win in nine years, and the NHL season opened for Canadian teams. Sportsnet dominated the entire day and prime time, capturing a share that surpassed all other English TV channels! ▪️ 43% of total TV prime time audiences were watching Sportsnet—nearly double the daily average for all national conventional TV combined ▪️ 900M minutes of content consumed ▪️ 8.8M Canadians reached (that’s 22% of the population)! From MLB Playoffs to the return of NHL action, Sportsnet is where it all happens. For brands, this means unparalleled audience reach and engagement during the biggest moments on Canada’s #1 Sports Network. Ready to connect your brand with millions of engaged fans? Let’s talk: https://lnkd.in/gGWBMUJ3 #Baseball #Hockey #Sports #Rogers #Media
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⚾ Sportsnet Dominates October: Jays Playoff Audiences Surge! The MLB Playoffs on Sportsnet are delivering record-breaking audiences — up 4x year-over-year, with nearly 10 million Canadians tuning in to watch the Jays vs. Yankees across the first two ALDS games on Rogers Sports & Media channels: ▪️Game 1: 3.6M AMA across Sportsnet, Sportsnet+ & Citytv simulcast ▪️Game 2: 3.5M AMA across Sportsnet & Sportsnet+ ▪️41% audience lift compared to the previous record from the first two games of the 2016 ALDS Jays vs. Texas series. From big moments to bigger reach — Sportsnet delivers! Tune in tonight at 7 pm on Sportsnet and Sportsnet+ as the Blue Jays eye an ALDS sweep. Contact your RSM Sales Rep to feature your brand in Canada’s biggest stage for live sports: https://lnkd.in/gGWBMUJ3 #Toronto #BlueJays #Baseball #MLB #Rogers #Media
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SPORTSNET DELIVERS RECORD-BREAKING JAYS AUDIENCES! ⚾️ The Blue Jays’ final game of the 2025 regular season is the most-watched regular season game ever — reaching over 5.8 million Canadians with a live game audience of 2.4 million, and surpassing the previous record (2016) by 14%. Fans were locked into Sportsnet’s coverage: ▪️ Pre-game on Blue Jays Central: 1.5M ▪️ Live game: 5.6M ▪️ Post-game on Blue Jays Central: 3.2M As the home of the MLB Postseason in Canada, Sportsnet is the only place where audiences and brands come together for the biggest moments in baseball. Contact us to learn more: https://lnkd.in/gGWBMUJ3 #BlueJays #Baseball #MLB2025 #Rogers
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The Toronto Blue Jays are Postseason Bound! ⚾️ The Jays have clinched a postseason berth—and now, the chase for a division title is on. On Sportsnet, Canada’s home of baseball, the Jays are drawing record audiences: ▪️ 13.8M Canadians reached season-to-date ▪️ 45% increase in audiences year-over-year ▪️ 55 games surpassed 1M AMA, with 75% of those games airing since July 1 As the Jays make history, Sportsnet is amplifying every moment—engaging record-breaking audiences and delivering unmatched opportunities for brands. At Rogers Sports & Media, we’re proud to be where the game meets the nation. Contact us to join the action on Canada's #1 Sports Media Network: https://lnkd.in/gGWBMUJ3 #BlueJays #Baseball #MLB2025 #Rogers
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📣 Expanded Reach. Premium Content. More Opportunities to Connect. Rogers Sports & Media is excited to announce that HGTV, Food Network, Discovery, Magnolia Network, and Investigation Discovery are now also available to Bell TV customers — alongside the continued availability of Bravo. Starting today, Bell subscribers can enjoy a free preview of these channels. This expansion builds on strong momentum across platforms like Rogers Xfinity, TELUS Optik, SaskTel, and Citytv+, offering brands even greater access to engaged audiences through premium, high-impact content. Starting this fall, viewers will have access to 11 new Canadian original titles and over 115 hours of fresh programming set to debut on Food Network, HGTV, and available to stream on Citytv+. With these new titles, we’re unlocking a number of sponsorship and integration opportunities for brands to connect with Canadians. Read more: https://lnkd.in/d_GizkTx Partner with us: https://lnkd.in/d2BN4Qr4 #Rogers #Media #SpecialtyTV #Lifestyle #Channels
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Blue Jays 2025: Big Hits, Big Reach – All on Sportsnet! ⚾ The Toronto Blue Jays have already reached 11.3 million Canadians across Sportsnet and Sportsnet+. Growing audiences from the Home Run Derby to the All-Star Game show fan excitement is peaking. “This is the latest the Blue Jays have been in first place since September 2016, so it’s safe to say that it’s been an excellent season in Toronto thus far.” – MLB.com With the Jays leading the division and thrilling fans across the country, now’s the time for brands to step up to the plate and hit a home run! Canada’s team. Canada’s #1 Sports Network. Let’s go: https://lnkd.in/gGWBMUJ3 #BlueJays #Sportsnet #Rogers #MLB2025 #Baseball
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