DULCEDO Management

Tyler McGregor Is Setting a New Standard for Purpose Driven Partnerships 🇨🇦 Some stories earn attention because they are real. Tyler McGregor’s journey from small town rinks to captaining Team Canada in para ice hockey continues to resonate with audiences and brands alike for one simple reason. His leadership feels authentic. As he prepares for Milano Cortina 2026, Tyler is partnering with lululemon, General Mills and The Coca-Cola Company on campaigns that highlight representation, resilience and meaningful connection. His work on and off the ice including advocacy, community leadership and long distance philanthropy adds depth to every collaboration. At Dulcedo, we are proud to support an athlete whose influence goes beyond performance and whose purpose strengthens every partnership. 🏒 Read more on our blog: https://lnkd.in/extJGQyS #AthleteMarketing #SportsSponsorship  #InfluencerMarketing #BrandPartnerships #SportsLeadership #TalentManagement #MilanoCortina2026

Why Human Relationships Define Modern Talent Management The best agents today do more than secure campaigns. They build trust, support creators through the highs and lows, and understand the person behind the page. In our latest feature, Dulcedo’s Justin Williams shares why genuine connection, long term thinking, and emotional intelligence remain the real drivers of creator success. 🔗 Read more on our blog: https://lnkd.in/eHFwFmGM #TalentManagement #CreatorEconomy #InfluencerMarketing #DigitalEntertainment #ComedyCreators #HumanFirstLeadership 

How Emma B Transformed Milky Perfumes Into A Global Fragrance Movement 🌸 You know how some people can take something you never really thought about and suddenly make it fascinating? That’s Emma B with milky perfumes. Before the internet decided these cozy scents were the next biggest trend, she was already breaking down their structures, comparing them, layering them, and showing millions why they feel so comforting. Marie Claire spotlighted her for a reason. She doesn’t just review fragrances. She actually educates her community. From redefining the language around lactonic notes to co-creating Milk Orchid with Commodity, her influence is measurable. Sold out launches. Viral layering combos. Consumer behaviour shifting with a single video. And at Dulcedo, that’s what we champion. Creators who bring insight, artistry, and cultural fluency into every decision they make. If you want to understand why milky fragrances have become a movement, not a moment, Emma B is the one leading the conversation. 🥛 Read more on our blog: https://lnkd.in/ezpgiiUG #influencermarketing #creatorstrategy #fragrancecommunity #perfumetrends #genzmarketing #brandcollaboration #talentmanagement

Inside Milly’s Rhode Campaign Experience 🫧 Dulcedo Model Milly recently had the dream opportunity to model for a Rhode campaign that has quickly become one of her favourite shoots to date. We sat down with her for a quick Q and A where she opened up about the set vibe, the team energy, and the lip combo she is still wearing nonstop. 💛 Explore Milly’s reflections, bts highlights, and her dream campaign wish list, read the full Q&A on our blog → https://lnkd.in/esZASa6M #TalentManagement #BeautyCampaign #BrandPartnerships #ModelCampaign

Dulcedo Creators Shine at the Sephora Squad Event! The beauty community came together for one of the season’s most energizing creator celebrations as the SEPHORA Squad recognized the voices shaping beauty today. It was a moment centered on authenticity, storytelling, and the creators moving the industry forward. Two Dulcedo talents earned standout honours. Chloe Camara received Makeup Creator of the Year, and Alycea Adams was named Hair Creator of the Year. As members of the Sephora Squad 2025 cohort, their wins highlight the continued influence of creator-driven beauty content, the power of genuine connection, and the growing influence of Dulcedo talent across the industry. We are incredibly proud of their achievements and the impact they continue to make in their communities. This moment marks an exciting chapter for them and for our full roster. 🖤 Read more on our blog: https://lnkd.in/eAKb9D5v #BeautyCreators #InfluencerMarketing #TalentMangement #InfluencerManagement

The New Standard for Talent Agents 💡 Great agents today do more than just negotiations. They guide creators through the chaos of the industry with clarity, empathy, and strategy. In our latest piece, Dulcedo’s Alexander Melendez shares why emotional intelligence, long-term thinking, and people skills now matter more than volume or speed. If you want a real look at what makes an agent exceptional in 2026, this is it. 🔗 Read more on our blog: https://lnkd.in/eqMVsTxG #TalentManagement #CreatorEconomy #InfluencerMarketing 

Huda Beauty’s Montreal Event Highlights Rising Creator Power Montreal just hosted a global beauty first, and Dulcedo creators were at the table. Huda Beauty recently held its first Montreal event, an intimate dinner celebrating their new blush palettes, and invited three of our creators to help tell that story. From sculpted butter that looked like mini palettes to an elevated, conversation driven setting, the night was built for content, connection, and culture. The night was a clear signal that brands are looking beyond the usual markets and toward emerging creative hubs like Montreal. Dulcedo creators Webeecca, Meryem Abouelfath, and Chayma Medouni, and athlete Molly Carlson, were invited to join the celebration, representing the creative energy and cultural impact that continue to put Montreal on the map. The evening was immersive, elevated, and designed for connection, giving creators a front row seat to global storytelling. Moments like this reflect Dulcedo’s mission to place our roster at the center of meaningful cultural conversations, while strengthening long term relationships between creators and leading global brands. 🩷Read more on our blog: https://lnkd.in/eZvdJZ9h #InfluencerMarketing #TalentManagement #BrandEvents #BrandActivations #BeautyCreators #BrandPartnerships #InfluencerEvents 

Celebrating Dulcedo Creators Joining the 2026 Sephora Squad 💋 The beauty world is celebrating, and so are we. SEPHORA has revealed its 2026 Sephora Squad, and two Dulcedo creators have officially earned their spot in this year’s lineup! This program continues to be one of the most influential opportunities in the beauty space, bringing together creators who lead with authenticity, creativity, and community. Claudia Shao and Bahja Abdi step into this year’s cohort with the artistry and presence that define Dulcedo’s creator roster. We’re also proud to see Julissa Bermudez return as a mentor, guiding the next wave of beauty talent through the program’s transformative year. The Sephora Squad isn’t just a typical partnership. It’s a career catalyst that offers visibility, mentorship, and meaningful industry access, and we’re thrilled to see our creators take center stage. ⭐Read more on our blog: https://lnkd.in/ed-NBxcB #influencermarketing #beautyindustry #talentmanagement #brandpartnerships #beautycreators 

Vogue Arabia Honours Saja Kilani’s Powerful Cinematic Breakthrough The November issue of Vogue Arabia turns its lens toward Saja Kilani, whose portrayal in The Voice of Hind Rajab has become one of the most emotionally charged performances in recent cinema. Her rise from Jordanian born actress of Palestinian heritage to global headline is rooted in empathy, artistry, and a commitment to telling the stories the world struggles to face. Her performance in The Voice of Hind Rajab has already earned historic recognition, and her Vogue feature expands that impact even further. Kilani’s voice, her honesty, and her presence reflect a new era of representation for Arab women across film, fashion, and media. This moment is more than recognition. It reflects a shift in how these kinds of stories are told, heard, and honoured. Saja stands at the centre of that shift, carrying her artistry, heritage, and conviction with clarity and purpose. 🖤Read the full article on our blog: https://lnkd.in/eQpbiiFP #InfluencerMarketing #TalentManagement #CulturalStorytelling #GlobalCreators #FilmIndustryNews #EntertainmentCulture

Chelsea Lazkani Launches a New Era on YouTube 🔥 Every move Chelsea Lazkani makes feels intentional; a reflection of her creativity, culture, and confidence. Now, she’s bringing that energy to YouTube. The Selling Sunset star and British-Nigerian tastemaker is giving her audience exactly what they’ve been asking for: a cinematic deep dive into her world of flavour, family, and artistry. From fufu and chin-chin to lasagna and chow mein, Chelsea’s new channel is a celebration of storytelling through food — bold, soulful, and beautifully crafted. YouTube offers her something new: space to slow down, connect, and create without limits. It’s a platform where authenticity meets artistry , and Chelsea is redefining what that looks like. We couldn’t be prouder to support her in this next chapter. Congratulations, Chelsea! we can’t wait to see what’s cooking next. 👩🍳Read more on our blog: https://lnkd.in/eqpupYrR 👀Subscribe here: https://lnkd.in/ePkMGi2u #DigitalStorytelling #InfluencerMarketing #PersonalBranding #FoodContent