Quinn, the snack brand known for its filled pretzels with real ingredients, had debuted a new packaging design that reflects the brand’s evolution plus its commitment to ingredient integrity and food system change, it says. 

“Quinn hits different—and the packaging had to match the energy,” says Kristy Lewis, Quinn founder and chief visionary officer. “The packaging got a vibe check: fun, intentional, and straight-up honest about who we are.”

With vibrant colors, simplified messaging, and a fresh visual identity, Quinn’s updated design aims to make it easier for consumers to find its snacks, it notes, which are made without artificial ingredients. Every Quinn snack is non-GMO, gluten-free, dairy-free, and made with corn- and soy-free ingredients, plus regeneratively grown brown rice flour. The company is also a Certified B Corporation and was reportedly the first filled pretzel brand to incorporate regenerative farming practices.

What's new:

• A bolder shelf presence that aims to be fun while spotlighting what’s inside, the company says
• Ingredient callouts
• A refreshed brand voice
• Clear visual ties to Quinn’s sourcing values, including the use of regeneratively grown ingredients 

“This refresh is more than a new look—it’s our mission front and center,” said Beth Hunsicker Parker, VP of marketing. “We know our fans care deeply about what’s in their food and how it’s made. So, we refreshed our design to bring it all to the surface—purposeful ingredients, real-food nourishment, and the bold, craveable flavor that keeps people coming back.”

Quinn’s refreshed packaging will roll out online and in stores nationwide beginning this month. 

Related: Quinn creator named to Inc.'s Female Founders 500 list