Google’s Commerce Media Suite connects retailers and brands with shoppers throughout the holiday season, and today we’re sharing three tips to maximize your impact across Search Ads 360, Display & Video 360 and Google Ads:

1. Fuel AI with great data: Google AI is an engine for holiday success, but it needs the right fuel.

• Retailers: Drive traffic to top SKUs by optimizing product feeds, and boost performance with conversions with cart data.
• Brands: Reach your most valuable customers with retailer first-party audiences in Display & Video 360 and Search Ads 360.

2. Own the shelf, on and off-site: Be the first brand a shopper sees when they’re ready to buy.

• Brands: Manage onsite sponsored product ads with the new Criteo integration, and maximize offsite media across Search, YouTube and more.

3. Complete the measurement picture: Know exactly which products delivered the highest ROI.

• Brands: Use new reporting fields for SKU-level insights across offsite buys with participating retailers.
• Retailers: Understand Search Ads 360 performance with new predefined dashboards and diagnostics.