Curious about the ins and outs of creating compelling content for your socials? Whether you’re in it for the fun, want to create full time or you’re a solopreneur powering up your small business through content marketing, telling your story online is where you shine.

Here are the apps that will help make your tales stand out from the crowd.

Before you get your message out to the world, it needs careful planning and focus, including having your hooks and CTAs (calls to action) figured out. Prepare things your way with these apps – write down your ideas and scripts, sketch mind maps to visualise your strategy or leverage a kanban board for a flexible monthly content plan.

Once you settle on a plan, say creating content ad hoc or batching production, it’s time to get your best and most authentic self in front of the camera. Wear your favourite outfit, take a few deep breaths to dissolve any overthinking and start rolling. These go-to camera apps help do the job.

Nowadays, the more raw your content, the better for social media. There’s still some finishing touches you can apply, such as adding automatic captions for accessibility and for those watching without sound. If you’re editing for a different platform, these apps also support you with some powerful AI-supported features, including transitions, effects and more.

One of the best things about being a content creator is when you can make a living from it. If you don’t want to be tied to doing brand deals on your channels, it might be a good idea to sell digital products to your audience – such as templates, planners or courses where your expertise shines. Grab these apps and leverage their sales or marketplace options.

Need help to run the show but can’t afford a virtual assistant just yet? These useful apps belong on every creator’s device, saving you plenty of time and effort so you can focus on running an efficient business and reinvesting some of the hours you get back into new content.

Content creation is no small feat, and it’s easy to get exhausted trying to stay on top of regular posting to retain visibility with current and new followers. To keep your energy afloat, and your audience happy, make sure you take regular breaks. These apps support you in staying balanced.